Unit1AdvertisingPeriod9&10ProjectAnalysisoftheteachingmaterial:Thisisthe9&1othperiodsofUnitOne.Inthisperiodwe’llintroducesomebasicknowledgeaboutadcampaignandaskSstodotheproject.Objectives:1.Trainthestudents’writing,readingandspeakingabilities.2.Getthestudentstotalkaboutdevelopinganadcampaign.3.Getthestudentstocooperatewithothers.Teachingimportantpoint:Howtohelpthestudentsfinishthetasksofwritingandspeaking.Teachingapproaches:Teachingapproachesisthekeystepforclassteaching.Visual-sceneteachingmethod,tasked-basedmethodaswellastheapproachesofdiscussionandsoonwillbeadoptedintheteachingprocessofthislesson.EmphasiswillbeputonSs’abilityofspeaking,expressingandbrainstorming.Languageisbestlearnedthroughactivities.I’llintroducearichvarietyofactivitiesandapproachestomeetdifferentneedsoftheSsandmakefulluseoftheadvantagesofmultimediawhichisvisual,operabletomakemylessonvivid,interestingandeffective.InteractionPatterns:Teachers-class,individuals,pairsSs’abilitytoworkbothindependentlyandtogetherisveryimportanttotheirsuccessinthefuture.ItisthereforeimportantforSstohaveopportunitiestodeveloptheirEnglishskillsandknowledgeindependently,inpairs,ingroupsandasaclass.TeachingAids:multimediaandablackboardProceduresforteaching:Step1Comprehension1.AskSstoskimthepassageandanswer:(1)Whatisanadcampaign?(2)Whatmediacanyouuseinanadcampaign?(3)Whatquestionsshouldwefirstconsider?3.HelpSsfindthemainideaofeachparagraph.(1)thedefinitionofanadcampaignwhatanadcampaignmeansthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudienceStep2LanguageFocus1reachaparticularaudience…(line2)2Inordertodetermine…(line11)3appealtotheway…(line19)4beconcernedwith…(line23)5whatapproachyouwantto…(line28)Step3DevelopinganadcampaignPlanning(1)Workinsmallgroups.用心爱心专心116号编辑(2)Decidethesubjectofyouradcampaignfromthelisted.(3)Ifyouhaveyourownidea,pleasegetyourteacher’sapproval.AnimalprotectionAnti-smokingAnti-drugsAnti-litteringThesubjectofyouradcampaignwillbe_____.Preparing(1)Discussion:who/what/how(2)Teamwork:ProducingWhatshouldeachmemberdo?researcher---findinf.fromvarioussourceslogo/slogandesigner---madeitattractiveproposalwriter---writeabriefoutlineandplansomequestionsthewholeteam---workasawholeandeveryoneshouldcontributetotheprojectPresenting(1)Makeyourpresentationclearly.(2)Answerquestionsconcerningyouradcampaign.(3)Postyourlogoandslogan.5.Step4Homework1FinishEx.B2onPage91.2PreviewthelisteningmaterialonPage96.用心爱心专心116号编辑
