高中英语必修4Unit 1 Advertising--Project & Self-assessmentVIP免费

Unit1Advertising●ProjectDevelopinganadcampaignReading1.Let’sreadthehandout‘Howdoyoubuildanadcampaign?’Trytofindoutthemainideaofeachparagraph.Paragraph1thedefinitionofanadcampaignParagraph2thetargetaudienceandhowtodeterminethetargetaudienceParagraph3whattheadcampaignsaysParagraph4howtoreachtheaudience2.Readthehandoutcarefullytofindtheanswertothefollowingquestions:1)Whatdoyouknowaboutanadcampaign?(Anadcampaignisanorganizedprogrammeofadvertisementsusingvarioustypesofadstoaparticularaudience.)2)Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?(Acleargoalandtargetaudience.)3)Whydoyouneedtoresearchyouraudience?(Becausetherightmessageneedstobecreatedforrightpeople.)4)Whatshouldyouradvertisingcampaignbebasedon?(Mainlyonthetargetaudienceandthemediathatreachesthatparticulargroupfirst.)3.Pleasefindoutthewritingfeaturesinahandoutsothatwewillknowhowtodesignourown.Thewritingfeaturesofahandoutinclude:briefintroductionofsubjectsupportingdetailsconclusionDevelopinganadcampaignPlanningIt’stimetoworkinsmallgroups.Youaretodiscusswhichofthesubjectsyouareinterestedinandchooseoneforyouradcampaign.PreparingInthisstep,youaretomeet,discussthethreeimportantquestionssothateveryonehasaclearideaaboutthegoalandtargetaudienceinmindaswellasthemessageintheadandthemediayouwillusetogetyourmessageacross.Dividetheworksothatgroupmemberswillberesponsibleforadifferenttask.Discussthethreequestionstogetherfirstandthendecidewhichgroupmemberwillberesponsibleforeachtask.ProducingNowyoueachputwhatyouhavewrittentogetherandaddlogos,proofreadyouradcampaignproposalandcorrectmistakesifany.PresentingAtlength,presentyouradcampaigntothewholeclassbytakingturnstoexplainwhyyouchoosethetopic.Everyoneineachgroupshouldhaveachancetospeak.Anddisplaythelogosandsloganfortherestoftheclasstosee.Youcanhangthemonthewallsintheclassroom.Pleasedowritingonpage91inworkbookasyourhomework.Theexercisewillhelpyoupractisesomewords,phrasesandpatternsinthisunit.用心爱心专心116号编辑AnswersWritingPartB(page91)Mon,15Sep.Ihadaverybadexperiencetoday.WhenIwenttotownyesterdaymorning,Isawanadvertisementinfrontofashopsayingthatcameraswereonsaleforonly20yuaneach.Truetotheadvertisement,thingswerereallycheapintheshop,Iboughtacameraandtworollsoffilm.ThenImadeseveralcallstomyfriendsinvitingthemtogototheparktotakesomepictures.Intheparkwehadaverygoodtimeandtookalotofpictures.ThenIsentthefilmstoashoptobedeveloped.WhenIwenttocollectmyphotosthismorning,however,Igotabigsurprise.Theytoldmethatnoneofmyphotoscameoutbecausethecameracouldnottakegoodpictures.IthoughtIwasgettingabargainfor20yuanbutIshouldhavejustkeptmymoney.●Self—assessmentTheself-assessmentsectionattheendoftheunitaimstoallowyoutodeterminetheprogressyouhavemade,whatyouhaveachievedandwhatelseyoucandotoimproveyourstudy.Inthisunit,21itemsarelistedwitheachonescored5,totalingascoreof105.Theseitemscoverthemainstudytargetsinthisunit,suchasskillsinreading,listening,speaking,writing,theusagesofvocabularyandgrammaritemsaswellasdoingactivitiesinEnglish.Throughassessingthemselvesaslearners,youwillrealizewhetheryouhaveachievedthegoalsinthisunit.InPartA.someitemsarepresentedtoyouandyouareaskedtocheckhowwellyouthinkyouhavedevelopedtheseskills.Eachitemcorrespondswithoneormorepartsinthisunit.Forexample,bygoingoverPartEonpage5,youwillknowwhetherweareabletousethevocabularylearnedinthisunitornot.YouhavetheopportunitytoevaluateyourownskillsandabilitiesinEnglish.Ifyoufeelveryconfidentaboutoneitem,youscore5.Ifyoufeelslightlyconfidentaboutanotheritem,youget2.Byaddingallthescoresyougetanddividingbythetotalsum,youwillgetapercentage,whichshowsyourlevel.Ifyoufeelthesearesomeitemsyouarenotconfidentoforjustslightlyconfidentabout,youcanthinkabouthowtoimprovethem.InPartB,youareaskedtomakeanactionplansoyouwillknowwhattodoandtakesomeeffectivemeasures.用心爱心专心116号编辑