提交前论文格式需要照标准格式修改!这篇论文写得不是很深入,我只能按照逻辑顺序,把你的论文内容东拼西凑,凑合着按照写论文的脉络整合一下,但是每一点写的都太泛泛,有些内容还是重合的,需要补充内容太多了,你也可以多加点例子进去。论文里写到点子上的东西太少了,我只能帮你修改到这个程度了,再改下去我就得帮你写了。所以等你填补完内容,能幸运的通过的话,只能说你有福气,如果通不过的话是正常现象,别泄气,别着急,答辩时认真听好老师的修改意见,再找老师继续改,最后都会通过的!浅析“微时代”下微信广告的传播摘要随着微博、微信、微小说的兴起与发展,以短小精炼作为文化传播特征的“微时代”悄然到来。2011年,腾讯推出了即时通讯应用微信,它支持发送语音短信、视频、图片和文字,可以群聊。时隔一年多,2012年3月29日,马化腾通过腾讯微博宣布微信用户突破一亿大关。微信正以迅猛的速度在我国迅速发展,由于微信的信息传播功能,使得它能为广告的传播提供载体。由于微信传播的特性性,带来新的体验模式,它必将在一定程度上影响着未来广告行业的发展。本文首先阐述“微时代”和微信广告的概念,并对微信广告的传播特点进行了总结,深入地研究分析了微信广告的传播优势,并提出了目前微信广告在传播过程中存在的问题,最后对针对问题提出了对微信广告的发展策略。关键字:微时代,微信广告,传播AbstractPleaseenterthetexttobetranslatedin2011,Tencentmicro-lettersofinstantmessagingapplications,itsupportssendvoicemessages,video,picturesandtext,youcangroupchat.Afteralapseofmorethanayear,March29,2012,MaHuatengannouncedbyTencentmicrobloggingmicroletterusersexceeded100millionmark.MicroletteratarapidpaceinChina'srapiddevelopment,informationdisseminationfunctionofthemicro-channel,sothatitcanprovideforthedisseminationofadvertisingcarrier.Thepropagationcharacteristicsofmicroletter,bringingnewexperiencemodel,itisboundtoacertainextentaffectthefuturedevelopmentoftheadvertisingindustry.Thispaperfirstintroducesmicro-letterscurrentlyinrecentyearsinourcountry'sdevelopmentandadvertisingindustrydevelopmentprofile,thenspreadtheabilityofmicro-letteradscarryouttheresearchandanalysis,summarizedtheformofthespreadofmicro-letterseveralmicroletterofAdvertisingCommunicationadvantage,theabilitytospreadanddescribeditssignificance,andmicro-letteradvertisingcommunication,advertisingindustryprospectsinthe"microera"werediscussed.Keywords:micro-channel,microblogging,advertising,prospects目录摘要.............................................................................................................................IAbstract..........................................................................................................................I一、前言.................................................................................................................1二、“微时代”与微信广告的概述.....................................................................1(一)“微时代”与微信广告的界定...............................................................1(二)微信广告的传播特点...............................................................................21、传播形式多样化................................................................................................32、传播内容简洁化.......................................................................................4三、“微时代”下微信广告的传播优势...................................................................6(一)具有强大的平台优势...............................................................................7(二)具...