互联网+时代我国传统零售业转型升级模式研究——以苏宁云商集团为例摘要：目前,实体零售企业存在着发展方式粗放、有效供给不足、运行效率不高等突出问题。2016年11月,国务院印发《关于推动实体零售创新转型的意见》,从加快结构调整、创新发展方式、实现跨界融合、不断提升商品和服务的供给能力及效率等方面做出部署,引导企业进行经营模式转型。但究竟如何实践转型,许多企业并不清晰。随着互联网+的进一步深化，现代零售企业同样需要进一步实施战略转型，多方位进行调整，以满足瞬息万变的市场。本文拟通过对苏宁云商的传统零售业转型升级模式措施详细分析，描述苏宁云商在转型中的一些新思路，为我国传统零售其他企业指引方向，在市场竞争激烈的金融市场中，苏宁云商需要根据自身的情况，重新审视传统零售业转型优劣势，得出一系列与时俱进的决策，对在互联网经济下的传统零售业的转型研究和现代零售企业的管理理论的推动具有一定的积极意义。同时，对促进我国传统零售业转型升级重要的影响，为尚未转型的传统零售业提供一定的借鉴意义。关键词：互联网+时代；传统零售业；转型升级；模式；苏宁云商AStudyonTheTransformationandUpgradingModeofChina'sTraditionalRetailIndustryinTheInternetAge-AcasestudyofSuNingCloudMerchantsGroupAbstract:Atpresent,thereareoutstandingproblemsinthedevelopmentofentityretailenterprises,suchasextensivedevelopmentmode,insufficienteffectivesupply,andlowoperationalefficiency.InNovember2016,theStateCouncilissuedtheopinionsonpromotingInnovationandTransformationofentityRetailinordertospeedupstructuraladjustment,innovatethemodeofdevelopment,realizecross-borderintegration,constantlyimprovethesupplycapacityandefficiencyofgoodsandservicestomakethedeployment,leadingenterprisestocarryonthetransformationofbusinessmodel.However,howtoimplementthetransformation,manyenterprisesarenotclear.WiththefurtherdeepeningoftheInternet,modernretailenterprisesalsoneedtofurtherimplementthestrategictransformation,multi-dimensionaladjustmenttomeettherapidchangeofthecity.Field.BasedonthedetailedanalysisofSuNing'straditionalretailtradetransformationandupgradingmode,thispaperdescribessomenewideasofSuNingcloudmerchantsintheprocessoftransformation,soastoguidethedirectionofothertraditionalretailenterprisesinChina,andinthefinancialmarketwithfiercecompetitioninthemarket.SuNing'scloudmerchantsneedtore-examinetheadvantagesanddisadvantagesofthetransformationoftraditionalretailingaccordingtotheirownsituation,andcomeupwithaseriesofdecisionsthatkeeppacewiththetimes.TheresearchonthetransformationoftraditionalretailinginInterneteconomyandthepromotionofthemanagementtheoryofmodernretailenterpriseshascertainpositivesignificance.Atthesametime,ithasanimportantinfluenceonpromotingthetransformationandupgradingofthetraditionalretailtradeinourcountry,andprovidesforthetraditionalretailtradewhichhasnotyetcertainreferencesignificance.Keywords:InternetAge;traditionalRetailIndustry;Transformationandupgrading;Mode;SuNingCloudMerchants目录摘要·······························································Error:ReferencesourcenotfoundAbstract······························································Error:Referencesourcenotfound1绪论·······················································································································...
