服装电子商务策划方案篇一：服装行业电子商务创业计划书目录1.执行纲要..............................................................41.1环境与契机.......................................................41.2产品与服务.......................................................41.3市场研究与分析...................................................41.4公司及战略.......................................................51.5公司管理.........................................................51.6技术可行性分析...................................................51.7资金需求.........................................................51.8财务分析.........................................................62.环境与契机.............................................................62.1各类环境的大体情况...............................................62.2出现的契机.......................................................73.产品与服务.............................................................73.1服务定位.........................................................73.2产品.............................................................83.3服务............................................错误！未概念书签。3.4服务的核心竞争力................................错误！未概念书签。4.市场研究与分析.........................................................84.1市场概述.......................................................(转载自：xiaocaOfaNWen小草范文网:服装电子商务策划方案)..84.2目标市场细分....................................................104.3目标市场选择....................................................124.4目标市场分析....................................................124.5市场定位........................................................124.6市场需求预测....................................................124.7市场营销策略....................................................134.8具体执行方案....................................................165.竞争分析.............................................................175.1SWOT分析.......................................................175.2竞争力量分析....................................................185.3分析总结........................................................206.公司及战略............................................................206.1公司名称........................................................206.2公司宗旨........................................................206.3公司经营理念....................................................206.4公司目标........................................................216.5公司战略........................................................217.公司管理.............................................................227.1核心管理层领导工作职责..........................................227.2员工............................................................237.3服务流程图......................................................237.4价值链管理......................................................248.技术可行性分析........................................................268.1主要技术........................................................278.2安全技术........................................................288.3技术保护与开发的人力资源........................................288.4总结............................................................299.资金需求...
