1建成盒马鲜生的线上线下发展战略研究摘要：在新零售业的背景下，盒马鲜生的线上线下生鲜电子商务的结合已成为传统生鲜电子商务发展的新趋势。相对来说，传统生鲜的电子商务配送系统缺乏管理标准，配送到达时间慢，商品失鲜严重，物流成本高。新零售生鲜电子商务结合信息智能技术，利用在线订购，实体店建立前端仓库，线下实时配送的新模式，可以为消费者提供更好的服务。然而，为了平衡低成本和高服务水平之间的问题，有必要优化商店运营以达成综合运营的目标，使用第三方配送平台解决运输能力问题，并使用人工智能优化配送方案。关键词：新零售；生鲜电商；配送发展ResearchonthedevelopmentstrategyofonlineandofflinedevelopmentofHemaXianshengAbstract:Inthecontextofthenewretailindustry,thecombinationofonlineandofflinefreshe-commerceofBoxmaFreshhasbecomeanewtrendinthedevelopmentoftraditionalfreshe-commerce.Relativelyspeaking,thetraditionalfreshe-commercedistributionsystemlacksmanagementstandards,thedeliveryarrivaltimeisslow,thecommodityisfreshandthelogisticscostishigh.Newretailfreshe-commercecombinedwithinformationintelligencetechnology,usingonlineordering,physicalstoretobuildfront-endwarehouse,offlinenewmodeofreal-timedistribution,canprovidebetterservicesforconsumers.However,inordertobalancetheproblemsbetweenlowcostandhighservicelevel,itisnecessarytooptimizestoreoperationstoachieveintegratedoperations,usethird-partydistributionplatformstosolvetransportationcapacityproblems,anduseartificialintelligencetooptimizedistributionsolutions.Keywords:Newretail，Freshe-commerce，Distributiondevelopment目录一、绪论.............................................31.引言............................................................322.新零售理论概述..................................................32.1新零售含义....................................................32.2新零售特征....................................................32.3我国生鲜新零售发展现状........................................4二、传统生鲜电商存在的配送问题.....................41.缺乏配送标准..................................................42.配送成本偏高..................................................53.配送过程生鲜损耗严重..........................................5三、新零售背景下生鲜电商的配送要求.................51.更高效的信息处理能力..............................................52.更精确的成本控制方式..............................................53.更优化的运力调配系统..............................................5四、盒马鲜生线上线下发展的案例分析..................61.盒马鲜生配送发展现状..............................................62.盒马鲜生发展中存在的问题..........................................7五、新零售背景下盒马鲜生发展对策和建议.............81.加速“新金融”和“新零售”的融合...............................82.打破线上线下之间无形的“界限”....................................83.确保生鲜商品源头的质量............................................94.增强门店消费体验..................................................95.优化门店运营实现一体化运作........................................96.利用第三方平台解决配送问题........................................97.利用人工智能优化配送路线.........................................10六、结论...........................................10致谢................................................10参考文献............................................11一、绪论31.引言中国电子商务市场规模连年增加，发展形势迅速。报告显示，2018年中国电...
