TT证券经纪业务营销策略研究目录摘要..............................................................................................................................3ABSTRACT.....................................……。..........................................……，二。.....................41弓}言..........................................................................................................................61.1问题的提出............................................................................................................61.1.1证券经纪业务在券商业务中的地位.............................................................61.1.2证券经纪业务营销的背景…..........................................................................71.2研究的目的与意义….............................................................................................82证券经纪业务理论综述….........................................................................................112.1服务市场营销理论...............................................................................................112.1.1服务产品概念................................................................................................112.1.2服务营销的7P组合................，....................................................................112.2国内外研究现状..................................................................................................123TT证券经纪业务营销现状分析二，............................................................................143.1证券经纪业务的特点...........................................................................................143.2证券经纪业务营销的概念及原则.......................................................................一五3.2.1经纪业务营销概念........................................................................................一五3.2.2经纪业务营销的基本原则二，.........................................................................163.3TT证券经纪业务营销现状及存在的问题….......................................................173.4TT证券经纪业务营销问题的原因分析.............................................................193.5TT证券经纪业务营销的改进方向......................................................................203.5.1TT证券经纪业务营销的SWOT分析..........................................................203.5.2经纪业务营销的改进思路............................................................................224加强市场细分，制订正确的经纪业务营销战略二，.................................................234.1加强市场细分.......................................................................................................234.1.1区域市场细分................................................................................................244.1.2客户类型细分................................................................................................264.1.3明确目标客户期望….....................................................................................284.2通过定位成为品牌...............................................................................................304.3制订正确的营销战略.....……。.......................................................................……。.犯4.3.1竞争战略的基本形式二，…。二、。……、二。........……，............……。...
