河南工业大学管理学院市场营销专业创业设计项目计划书班级：市场营销销小组：“由你网”可视团购项目组指导教师：我目录1执行总结.........................................................21.1项目综述...................................................21.2公司.......................................................21.3市场.......................................................21.4公司战略...................................................31.5营销策略...................................................31.6投资财务分析...............................................31.7风险资本退出...............................................32产业背景........................................................42.1行业基本背景...............................................42.1.1团购网站数量多，交易量大..............................42.1.2我国大学生网络消费现状................................42.2产品介绍...................................................52.2.1产品基本介绍..........................................52.2.2产品特色...............................................52.3市场机遇...................................................62.4发展趋势...................................................63市场机会........................................................83.1目标市场...................................................83.2市场容量分析...............................................83.2.1市场层次分析..........................................93.2.2河南工业大学每季度市场容量分析........................93.2.3郑州市每季度大学市场容量分析..........................93.3竞争对手分析...............................................93.4发展趋势.....................................................93.4.1网络营销进入微时代....................................93.4.2移动应用将是未来的重点...............................103.4.3团购是模式，网购商城社区是其最终演化形态.............104公司战略.......................................................114.1SWOT分析..................................................114.2公司使命..................................................114.3公司宗旨....................................................114.4公司战略目标................................................124.5公司总体发展战略............................................124.5.1从周边试营业.........................................124.5.2二、三线包围一线城市.................................134.5.3设置各级代理，推广运营...............................135公司营销策略...................................................145.1产品策略..................................................145.1.1产品定位.............................................145.1.2产品创新..............................................145.2价格策略....................................................145.3渠道策略..................................................155.4促销策略....................................................165.5网络服务策略..............................................165.6信用管理策略................................................166管理体系.......................................................186.1组织形式....................................................186.2部门职责和人员配置..........................................186.2.1组织结构图...........................................186.2.2部门职责.............................................187投资与财务分析.....
