摘要小米手机作为网络营销的一匹黑马，凭借其营销模式，以及其先进的网络营销理念，通过近两年的发展，在发展速度和所占的市场份额上，无疑成为网络营销的领头羊。小米手机要在竞争日益激烈的手机领域开拓出一片天地实属不易，国产手机如果想超越洋巨头和山寨产品，就需要有更能满足客户需求的创新。小米通过一种别样的发布和网络直营的模式短时间内积累了大量人气，其网络营销中有很多可取之处。本文首先介绍了网络营销的相关概念，然后对小米手机进行了概述，分析了其营销中的4P与网络营销的几处亮点，最后分析了小米手机在网络营销中要注意的几点问题。希望本文的研究对于小米手机以及我国国产手机的成长有一定的借鉴意义。关键词小米手机；网络营销；4PAbstractMilletmobilephonenetworkmarketingasadarkhorse,byvirtueofitsmarketingmode,andadvancedtheconceptofnetworkmarketing,throughnearlytwoyearsofdevelopment,thedevelopmentspeedandtheshareofthemarket,willundoubtedlybecomeanetworkmarketingleader.Milletinanincreasinglycompetitivemobilephonefieldtoopenupawholeworldwasnoteasy,ifyouwanttogobeyondtheforeign-mademobilephonegiantandcottageproducts,itneedstobettermeetcustomerneedsandinnovation.MilletbyadifferentkindofreleasepatternandthenetworkDirectaccumulatedalotofpopularitywithinashorttime,thenetworkmarketinghasalotofmerit.Thispaperintroducestheconceptsofnetworkmarketing,thenphoneforanoverviewofmillet,theanalysisofitsmarketingandnetworkmarketing4Pfewbrightspots,thefinalanalysis,themilletphoneinthenetworkmarketingpayattentiontoafewproblems.Hopethisstudyformillet,andChina'sdomesticmobilephonegrowthhascertainreferencesignificance.KeywordMilletphone;networkmarketing;4P目录摘要...............................................................................................................................................1关键词...........................................................................................................................................1引言...............................................................................................................................................3一、相关概念的界定...................................................................................................................4（一）网络营销的概念及优势...............................................................................................4（二）手机适合开展网络营销的原因分析...........................................................................5二、小米手机概况.......................................................................................................................5（一）小米手机.......................................................................................................................5（二）小米手机的特点...........................................................................................................51.核心产品与其配置................................................................................................................52.价格低....................................................................................................................................6三、小米手机网络营销模式.......................................................................................................6（一）网络直销模式...............................................................................................................6（二）低价营销模式...........................................
