XX促销活动企划书分析篇一、活动目的：树XXX新形象，提高XXX的社会知名度，并借机促销酬宾。借机促销商品、回馈顾客。力求人气的聚集，追求消费者对灵宇产生亲近感。因此，本次活动应以消费者为中心，充分围绕消费者做文章，尽最大可能与消费者有效沟通、交流，让消费者通过各种途径积极参与到活动中来，以此来增加XXX的亲和力。二、活动注意：“读懂顾客心，抓好促销”1.读懂顾客心，促销目标要适宜2.读懂顾客心，赠品要适当3.读懂顾客心，促销创新要实用4.读懂顾客心，促销时间要适时5.读懂顾客心，促销折扣要适量6.读懂顾客心，促销培养会员情7.读懂顾客心，促销售后要适度三、活动分析：1、2018年五一促销活动消费分析：店铺销售额毛利率客流量客单价75折以下金额75折以上金额总店437441.86--7356人59.5259309.4178132.46南关店120617--260846.265517.955099.1人合计558058.8623.1%9964324827.3233231.56店铺消费68元内69元-168元169元-368元369元-568元569元-768元总店5631笔1325笔285笔32笔19笔南关店2220笔333笔82笔6笔9笔合计7851笔1658笔367笔38笔28笔各档赠品实际发放数量赠送档赠品进价实际赠送数量88元洗洁精2.66元212188元手提纸8元180358元不锈钢奶锅17.5元56588元咖啡壶28元36758元多功能蒸锅36元592、2018年商品贡献度分析：2.1、销售金额最高排名名次商品编码商品名称单位批零销售数量批零销售金额批零销售毛利批零毛利率34182006869093/9508/8966/1063/1087套服套76.00010,680.004,600.0043.07%622400186浴淋小被套块228.0009,576.001,824.0019.05%1122400187浴淋大床单块187.0007,106.001,309.0018.42%2222400185浴淋大被套块107.0006,206.00856.0013.79%2006100658莎拉曼鞋991/908/913/0911/232双117.0005,174.001,488.0028.76%222700270天堂10339S丝印伞把421.0004,974.00764.0015.36%805100803伊思好女半袖件213.0004,868.131,699.1334.90%5818200844化伦天奴棉衣件47.0004,302.001,717.0039.91%322500629拖鞋10元/丰美女人字/男耐克拖鞋双359.0003,590.00706.4019.68%505100637蓝银儿/瑜达秋衣件243.0003,576.451,146.4532.06%9620181784特酷TK9120A旱冰鞋双32.0003,116.00403.0012.93%2818200301冠之龙半袖2843/A8882件85.0003,115.00735.0023.60%7727100254李宁皮手套SJ0131付38.0002,953.00-2,505.70-84.85%8518200845华伦天奴茄克件34.0002,646.001,116.0042.18%4214700621飞科717剃须刀。个56.0002,520.00392.0015.56%7817101779牡丹荷花/棕草/荷花/竹茶道个37.0002,516.00628.0024.96%6922801181成兴24鼓型特高锅个40.0002,320.00480.0020.69%2704100985佛天云男秋衣件89.0002,217.001,104.5049.82%1522400189浴淋枕套对135.0002,025.00337.5016.67%811720247858元系列女包个35.0001,989.00681.0034.24%8005100642325/316/07092/8620/8821/8820裤条35.0001,989.00749.0037.66%2104100984伊思妮精女秋衣件109.0001,942.00634.0032.65%6522400165金叶床单2.3*2.4m块44.0001,716.00220.0012.82%9522400860金伊梦单人夏被床32.0001,568.00384.0024.49%7518200685冠之龙1623/1631/1659T恤件38.0001,429.42479.4233.54%7618200836奇雨得311T恤件38.0001,135.00451.0039.74%392240086876*152浴巾\迪斯花童被块59.0001,121.00293.5026.18%3222700057天堂雨披116.件78.0001,012.00154.0015.22%4722400599加棉枕套套53.000848.00185.5021.88%1212100610英雄9005钢笔支157.000785.00133.4517.00%名次商品编码商品名称单位批零销售数量批零销售金额批零销售毛利批零毛利率34182006869093/9508/8966/1063/1087套服套76.00010,680.004,600.0043.07%622400186浴淋小被套块228.0009,576.001,824.0019.05%1122400187浴淋大床单块187.0007,106.001,309.0018.42%2222400185浴淋大被套块107.0006,206.00856.0013.79%2006100658莎拉曼鞋991/908/913/0911/232双117.0005,174.001,488.0028.76%222700270天堂10339S丝印伞把421.0004,974.00764.0015.36%805100803伊思好女半袖件213.0004,868.131,699.1334.90%5818200844化伦天奴棉衣件47.0004,302.001,717.0039.91%322500629拖...
