目录1、前言........................................................................................................................21.1大学生考研培训简介.....................................................................................21.2大学生考研培训现状.....................................................................................22、政治法律因素........................................................................................................32.1国家政策的支持............................................................................................32.2国家设置的民、办教育进入门槛低,行业容易进入.................................32.3有关部门加大对行业的整治力度.................................................................43、经济环境..............................................................................................................43.1经济“超高速增长时代”结束.....................................................................43.2居民可支配收入持续增加.............................................................................53.3移动互联网时代的到来.................................................................................54、人口环境..............................................................................................................54.1文化程度........................................................................................................54.2普通本专科学生数量增加.............................................................................65、社会文化分析........................................................................................................75.1传统儒学文化和世俗观念...........................................................................75.2新型学习观和社会竞争意识.........................................................................75.3人情关系文化和“官本位”思想.................................................................76、科技环境分析......................................................................................................86.1促进教学设施和教学环境不断改善.............................................................86.2使知识和信息传播更加迅速及时.................................................................86.3促进教学水平和学习效率提高.....................................................................86.4促进教育培训方式大变革.............................................................................86.5提高人民的支付能力.....................................................................................86.6更新了人们的教育观念.................................................................................96.7使学生选择专业方向改变.............................................................................97、消费者分析............................................................................................................97.1大学生就业压力大........................................................................................97.2对本科专业或学校不满意...........................................................................107.3从众心理驱使..............................................................................................107.4选择时考虑的因素......................................................................................108、竞争者....