摘要近年来，外卖以一种新的形式——网络订餐在大学生群体中迅速兴起，且随着社会经济的发展，大学生对生活饮食的要求也随之提高。本次调查大伟学生外卖的现状，从个人，食堂，外卖平台三个方面对其影响因素展开调查。考虑到外卖是个新型行业，故调查着重研究了外卖平台对大学生的影响程度。通过发放问卷的方式，了解三个方面的具体变量对大学生叫外卖的影响程度。并成功回收了314份有效问卷。通过对调查结果的解读，本报告得出以下结论：(1)大学生大多数选择就餐的方式为食堂，少数为外卖等其他方式；（2）选择食堂的原因的是食堂离寝室较近，且食堂的饭菜便宜好吃。但食堂的不足是菜品单一，口味差；（3）外卖已经被每个大学生所熟知，且订外卖的主要原因是懒得出去，天气原因等；（4）外卖有以下特点:以米食为主，时间段基本为中午，味道对大学生尤为吸引，大学生所能承担的价格为11~15元之间。针对调查结论给出了一些建议：（1）食堂应开辟外送服务新渠道，并且重视这一项目，努力做好外卖的味道和送货速度，并且把外送的价格与堂食价格控制在可接受范围，且推出一些新的菜品。（2）外卖平台要走品牌发展路线。打造出一个校园外卖品牌，以便占领市场。且可以以食堂为跟随对象，根据饭堂的一些漏洞，有针对性推出相应的产品及服务，抢占顾客。最后外卖平台要注重品质，注重细节，注重特色。这三个注重可作为外外卖平台展的核心理念，是打造品牌成败的关键。（3）大学生要合理就餐，注重餐饮卫生质量。关键词：大学生外卖平台食堂AbstractInrecentyears,takeoutinanewformofnetworkorderingtherapidriseincollegestudents,andwiththe
Thedevelopmentofsocialeconomy,collegestudentsonthelifeoftherequirementsofthedietalsoincreased.Theinvestigationofthepresentsituationofstudents,Davidtakeawayfromtheindividual,thecanteen,thethreeaspectsofthefactorsaffectingtheplatformtakeawayinvestigation.Takingintoaccountthetakeawayisanewindustry,sotheinvestigationfocusesontheimpactofthetakeawayplatformforcollegestudents.Throughtheissuanceofthequestionnaire,thethreeaspectsofthespecificvariablestounderstandtheimpactofthedegreeoforderingCollegestudents.Andsuccessfullyrecovered314validquestionnaires.
Throughtheinterpretationofthesurveyresults,thisreportdrawsthefollowingconclusions:(1)themajorityofstudentschoosewayofeatingforafewcanteens,andothermeansofdelivery;(2)choosethereasonisthecanteencanteennearthebedroom,andthecanteenfoodischeapanddelicious.Butthecanteenisthelackofasingledish,badtaste;(3)hasbeenknownforeachofthestudentstakeout,themainreasonistoolazytogooutandtakeouttheweather,etc.;(4)thetakeawayhasthefollowingcharacteristics:toeatrice,timeisnoon,thetasteofcollegestudentsisparticularlyappealing,studentscantakethepricebetween11~15yuan.
Somesuggestionsaregivenfortheconclusionoftheinvestigation:(1)thecanteenshouldopenupnewchannelsofservicedelivery,andpayattentiontotheproject,andstrivetodotakeawaytasteanddeliveryspeed,andthedeliverypriceandeatpricecontrolintheacceptablerange,andtheintroductionofsomenewdishes.(2)takeawayplatformtotakethebranddevelopmentroute.Createacampustakeawaybrand,inordertooccupythemarket.Andinthecafeteriatofollowtheobject,accordingtosomeoftheloopholesofcanteen,targetedtolaunchthecorrespondingproductsandservices,toseizethecustomer.Lastdeliveryplatformshouldpayattentiontoquality,attentiontodetail,focusoncharacteristics.Thesethreefocuscanbeusedasthecoreconceptofoutsidetakeawayplatformexhibition,isthekeytosuccessofthebrandtobuildthebrand.(3)collegestudentsshouldbereasonabletoeat,payattentiontothequalityoffoodandbeveragehygiene.Keywords:collegestudentstakeawayplatformcanteen目录第一章绪论1...
