大学英语I(写作)课程教案1-3VIP免费

ChapterOneFundamentalsofBusinessCommunicationI.TeachingObjectivesOncompletionofthisChapter,studentsshouldbeableto:1.graspthedefinitionofcommunication;2.identifytheimportanceofcommunication;3.understandtheprocessofcommunication;4.identifytheflowofcommunication;5.knowhowculturesinfluencecommunicationandcommunicationchannel.II.ThePointstoBeHighlighted1.TheDefinitionofCommunication2.TheProcessofCommunication3.TheFlowofCommunication4.InternalandExternalCommunication5.TheInfluenceofCultureonCommunicationIII.TeachingApproachesandFacilitiesApproaches:1.Pair/Groupwork2.Discussion3Task-basedapproach4.Communicativeapproach5.Questionsandanswers……Facilities:blackboard,videoclip;mediaclassroom;on-lineresearch;IV.BackgroundInformation研究者、学术界关于沟通(communication)的界定不下百余种。要想给沟通下一个放之四海皆准的定义，实在是困难。因为在不同情境下，沟通必定表现出多样性特征。在此，我们把沟通定义为“人与人之间通过共同享有的象征意义、符号和行为等进行信息传递和思想交流的过程”。换言之，沟通即可以用表达感情、对话、通信、写作、倾听、和信息交流等词语表达的过程。沟通的基本要素包括：（信息）发出者、（信息）接收者、编码、信息、渠道、噪音、解码、反馈和环境。下图反映了沟通的基本要素和过程。V.TeachingProceduresandContentsLead-inReadthefollowingcaseandanswerthequestions.1.Whydidn’ttheTaiwanesementionthememosthatJudithhadgiventohim?2.WhydidtheTaiwanesewantface-to-facecommunicationinsteadofmemos?BusinessCommunication商务沟通课程教案ANewZealandconsultant,Judith,thoughtmemoswouldprovideanaccuraterecordofinformationwithouttoomuchformality,soshewrotememostoherclient,theownerofafamilybusinessinTaiwan.Sheputhercommentsinwritinginordertoreducemisunderstanding,buttheownerneveracknowledgedthememos.Soshewrotemore.Stillnomentionofthem.FinallysheaskedTaiwanesefriendswhatthismeant.Shelearnedthatherstatuswiththeownermeantsheshouldhaveface-to-facediscussionswithhim.Memosareimpersonal,andhethoughtshedidn’twanttogettoknowhim.Thatmadehimreluctanttotrusther.Shewasresponsiblyusinganeffectivecommunicationchannel,asfarasherownculturewasconcerned.ButitwascounterproductiveinTaiwan.SpecificContents1.DefinitionofCommunicationSimplyput,communicationisanexchangeofmessagesbetweenindividualsforthepurposeofcreatingorinfluencingthemeaningthatothersassigntoevents.2.TheImportanceofCommunicationCommunicationskillscanhelpyouacquireafirstjoborabetterjob.Onthejob,poorcommunicationskillscanbeharmful.Havinggoodcommunicationskillscangiveyouanedgeoverotherjobcandidates.3.TheProcessofCommunicationSenderandSource（发出者和信息源）Participantsinthecommunicationprocesswhocommunicatemessagestoanaudiencearecalledsenders.Message（信息）Amessageisthewritten,oral,ornonverbalcommunicationthatsendertransmitstoanaudience.信息一般通过符号表示。这些符号代表一定的意义，并可分为语言符号和非语言符号两大类。语言符号是代表特定事物或观点的字、词、句。除语言符号之外，非语言符号也是重要的交流方式，比如，身体语言，包括面部表情、手势、姿势、声调、外表等等。不同文化中，非语言符号涵义有所不同。比如，不直视某人在某些文化中表示对他人的尊重，而在另外一些文化中，则表示不诚实、企图隐瞒事实。Encoding（编码）Theactivityofthesenderchoosingcertainwordsornonverbalmethodstosendanintentionalmessageiscalledencoding.（编码指发出者输出信息前，选择语言和非语言信息的过程，亦即制造符号(creatingsymbol)的内心活动，这一过程可长可短。）Channel（渠道）Everymessage...