郑州航院信息统计职业学院毕业论文郑州航院信息统计职业学院毕业论文论文题目：国内会展营销现状及营销策略分析班级专业学生姓名学生学号指导教师日期_____年月____日目录摘要...........................................................................................................................................................1一、会展业概况.......................................................................................................................................1（一）会展业概念...............................................................................................................................1（二）会展业在国民经济中的地位...................................................................................................1二．会展营销概况...................................................................................................................................1（一）国内会展市场状况...................................................................................................................1（二）会展营销现状...........................................................................................................................2第1页共7页郑州航院信息统计职业学院毕业论文（三）会展营销对营销学的创新之处...............................................................................................2三、会展营销中的营销策略分析...........................................................................................................3（一）市场定位策略与促销策略.......................................................................................................3（二）服务策略...................................................................................................................................3（三）品牌策略.................................................................................................................................4（四）经营创新策略…………………………………………………………………………...4四、会展营销现状存在的问题分析.......................................................................................................4（一）缺乏整体的营销协调...............................................................................................................4（二）会展营销理念落后...................................................................................................................5（三）城市会展定位混乱...................................................................................................................5（四）客户关系管理不到位，服务营销做得差...............................................................................5五、关于会展营销发展的建议...............................................................................................................5（一）加速会展业的市场化...............................................................................................................5（二）着力打造会展品牌...................................................................................................................5（三）注重服务营销...........................................................................................................................6（四）努力拓展营销渠道..................................................................................................................
