人教版高中英语第三册Unit5 Getting the message(1)VIP免费

Unit5GettingthemessageTeachingaims:1.Goals:TalkaboutadvertisingandadvertisementsPractiseexpressingandevaluatingdifferentviewsPractisemakingcomplaintsandexpressingemotionsReviewtheObjectComplementWriteanadvertisement2.Specialfocus:ImprovereadingskillsandEnlargevocabulary.a.DirectSstoreadthe3passagesonthetextbook;b.GuideSstolearntousethefollowingwordsandexpressions:Advertise,annoy,associate,blame,react,accurate,appealto,campaign,take…intoconsideration,persuade,misleadPeriod1ReadingAdvertising(onP40)Step1.WarmingupTask1.CheckhowmuchtheSsknowaboutadvertisingandadvertisementsBydiscussingtheadvantagesanddisadvantagesofadvertisements.AdvantagesDisadvantages112233Step2.ReadingTask2.Readthepassageandtrytogetmoreknowledgeaboutadvertising.Step3.Post-readingTask3:AnsweringthequestionsonP41;Step4.HomeworkFinishalltheexercisesonWordStudyandGrammaronp42--43.Period2.IntegratingReadingSkillsWordsthatsell(p44-45)Step1.Revision1.CheckhowfurthertheSsknowaboutAdvertisingandadvertisement;2.Checkthehomework.Ifnecessary,givesomeexamplestoreviewtheObjectComplement.Exercise1-4onp180-181isspeciallydesignedtochecktheSsiftheyarefamiliarwiththeGrammar.Step2.Readthepassageandfinishtheexercisesattachedtothepassage.Step3.ExtensiveReading:AdvertisementService(Fromanetpage)Banneradvertisement:用心爱心专心115号编辑Networkadvertisementiscommonmethodwhosequantityofinformationisgreat.Standardadvertisementscroll:４６８×６０pix.Homepage:5000Yuanpermonth;Branchhomepage:2000Yuanpermonth;page:1000Yuanpermonth.2.Logoadvertisement:Logoadvertisementisafamiliargraphicsmodeofadvertisement.Standardadvertisementscroll:230*33pix.Homepage:200Yuanper;Branchhomepage:100Yuanpermonth;page:30Yuanpermonth.3.Floatadvertisement:Floatingadvertisementonpage.Standardformat:81*33pixHomepage:1600Yuanpermonth;Branchhomepage:900Yuanpermonth4.Classifiedadvertisement:100Yuanpermonth5.Specialtopicadvertisement:Comprehensiveschemeadvertisement,whoseformatismultiplicate,whosepricewillbebargainedfacetoface.Oneshouldknowaboutissuingadvertisement1.Advertisementshouldbeissuedaccordingto《AdvertisementLaw》2.Youshouldsubmitreal,legal,andvalidcertificate.Ifyouregisteredtrademark&patentadvertisement,youshouldshowregisteredtrademarkcertificateandpatentcertificate;ifyouissuedtheadvertisementaboutdrug,food,medicaltreatment,makeup,medicalappliance,pesticide,andanimaldrug,youshouldshowtheofficialdocumentorremarksofgovernmentbecausepublishingadvertisementmustbeauthorizedbylabordepartmentandministryofpersonnel;theadvertisementofrecruitingstudentsmustbeauthorizedbyministryofeducation.3.Thecharacterofadvertisementmustbelegible,andpicturemustbehandsome.Advertiserwouldanswerforthemistakebecauseofblurryhandwriting.Iftheadvertisementthathadbeenpublishedwasinconsistentwithmanuscript,china315.comwouldanswerforcorrectionandoffset,thefeeofadvertisementwillbechargedaccordingtocontract.4.China315.comwouldhavetherighttodeleteorrefusetopublishtheadvertisementwhosecontentisillegal.5.Advertisementmanuscriptmustbepostedtotheheadquartersofchina315.comorlocalagentahead,iftheadvertisementmanuscriptcouldn’tbepostpunctually,china315.comwouldn’tensuretheforegonepublicationtime.6.china315.comwouldpublishadvertisementifthefeehadbeenpaidoverall.7.Ifadvertiseradjustedthecontentofadvertisementordidn’tpublishitbecausesomereasons,theadvertisermustadditionallypay30percen...