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THESTARTUPEXPERIENCEUXcomponentsinsidestartupsUXSpeakeasyJuly2013JohnStrottJOHNSTROTTUXDesignerUXWITHOUTUXTwocorecomponentstoastartupthatareusercentered.VISIONSTATEMENT&MINIMUMVIABLEPRODUCTVISIONSTATEMENTAshortsentencedefiningtheorganization’spurposeandvalues.“YOUPRESSTHEBUTTON,WEDOTHEREST”“YOUPRESSTHEBUTTON,WEDOTHEREST”GeorgeEastman,FounderofEastmanKodakCompanyKEYSTOCREATINGAVISIONSTATEMENTKEYSTOCREATINGAVISIONSTATEMENT•ItaddressesarealneedKEYSTOCREATINGAVISIONSTATEMENT••ItaddressesarealneedItissimpleKEYSTOCREATINGAVISIONSTATEMENT•••ItaddressesarealneedItissimpleItisuniqueKEYSTOCREATINGAVISIONSTATEMENT••••ItaddressesarealneedItissimpleItisuniqueItservesasaguidinglight•Itservesasaguidinglight•Itservesasaguidinglight"ASTARTOSAILYOURSHIPBY"JesseJamesGarret,AuthorofTheElementsofUserExperienceTHEVISIONDRIVENSTARTUPISAUXDRIVENSTARTUPMINIMUMVIABLEPRODUCTAnMVPhasjustthosefeaturesthatallowtheproducttobedeployed.EXAMPLESNickWoodman,FounderofGoProwithMVPEXAMPLESTestshotfromGoProMVPEXAMPLESGoProproductassortmentEXAMPLESKellySlaterw/GoProHerocameraKEYSTOCREATINGAMVP•WritetheuserstoryKEYSTOCREATINGAMVPAsa___,Ineedto___soIcan___.AsadedicatedUXspeakeasymember,Ineedtoinviteotherstoanearbypub,soIcancontinuedrinking&talkingUX.••WritetheuserstoryMaptheinteractionsKEYSTOCREATINGAMVPLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBooked•••WritetheuserstoryMaptheinteractionsIdentifyemotionsKEYSTOCREATINGAMVPLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBookedLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBookedLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBooked••••WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitKEYSTOCREATINGAMVPLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBookedLocateTellpeopleIcanmakeitLocateTellpeopleIcanmakeit•••••WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitValidateitKEYSTOCREATINGAMVPHowdoesthissweaterlookonme?Isthereaproducthere?Doesitexistelsewhere?IsthisMVPexciting?KEYSTOCREATINGAMVPWritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitValidateitITSTIMETOBUILD,LAUNCH,TEST&ITERATELEANUXJeffGothelf,AuthorofLeanUXConceptPrototypeValidateinternallyTestexternallyLearnIterateTHEMVPDRIVENSTARTUPISAUXDRIVENSTARTUPTHEMVPDRIVENSTARTUPISAUXDRIVENSTARTUPTHEVISIONSTATEMENT&MVPAREUSERFOCUSEDItsuptotheteamtokeeptheUXmomentumgoing.REFERENCES&CREDITSAlexaAndrzejewski(@ladylexy),Cofounder&CEOofFoodspottinghttp://www.slideshare.net/ladylexy/the-ux-driven-startupKodakR&Dhttp://www.kodak.com/US/en/corp/researchDevelopment/whatWeDo/development/designUsability/history.shtmlJesseJamesGarrett(@jjg),AuthorofTheElementsofUserExperiencehttp://blog.jjg.net/WillDayble(@willdayble),Authorof4)MinimumViableProducthttps://medium.com/how-to-do-a-startup/15a7702a832fJeffGothelf(@jboogie),AuthorofLeanUXleanuxbook.com,http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/CHEERS!@MrJohnnyLane微信号：mingshi-8如有任何问题，请加培哥个人微信↓