+星代言问题OntheCelebritySpokespersonCurrently,wecouldhardlyliveasingledaywithoutseeingacelebrityspokespersonpromotingaproductorasocialcampaignonTV,netorothermedia
Thisisanintenselypopulartrendthatwecannotfailtonotice
Thereisnodoubtthatthecelebrityspokespeoplecouldboostthesaleofaproduct
Ahostofcelebrityspokespersons,however,haveemergedasthemarketingtoolofsomecompanies,evencompaniesproducingandsellingfakeandinferioritems
Thiskindofbehaviorhasproducednegativeimpactsonconsumersandwholesociety,whichshouldbeseverelycriticizedandpenalized
Ofcourse,asisknowntoall,everythinghasbothbrightanddarksides
Somestars’endorsementofsocialactivitiesandpubliccampaignsraisespublicawareness,givingrisetochangesinpublicbehavior
Inthiscase,theyserveaspositiverolemodelsofthegeneralpublic
Tonameonlyonecase:PuCX,ahousehol