I互联网背景下的网红问题研究摘要：互联网的出现和新媒体技术的发展，使人们表达自我的方式更多样化便捷化，网红现象油然而生。同时为网红的传播创造了有利的条件。网红凭借互联网走红，凭借自身强大的影响力对观众产生十分重要的影响。在网红的传播方式和传播过程中产生了一系列的问题思考。本文通过对网红的发展历史的梳理、网红现象以及对社会产生的影响研究，发现问题并提出了促进网红健康发展、网红科学服务社会发展的措施。关键词：互联网；网红；问题；研究；措施IOntheDisseminationValueofNetworkAbstract:TheemergenceoftheInternetandthedevelopmentofnewmediatechnologyhavemadepeople'swaysofexpressingthemselvesmorediversifiedandconvenient.Atthesametime,ithascreatedfavorableconditionsforthespreadofonlinered.RedInternetbytheInternetpopular,withitsownpowerfulinfluenceonitsaudiencehasaveryimportantimpact.Inthewayofnetredpropagationandtheprocessofdissemination,aseriesofquestionshavearisen.Throughtheresearchonthehistoryofnetred,thephenomenonofnetredanditsinfluenceonsociety,thispaperfindsouttheproblemsandputsforwardthemeasurestopromotethehealthydevelopmentofnetredandthescientificserviceofnetred.Keywords:Internet,Networkred,Problems,Research,Measure目录中文摘要............................................................III英文摘要...........................................................II绪论................................................................1一、网红概述........................................................1（一）网红的兴起及发展过程......................................1（二）网红的概念、特征..........................................11.网红的核心要素.............................................12.网红的传播特征.............................................2（三）网红的时代意义............................................21.打破阶层、宣扬平等........................................22.出现新型产业、促进经济发展................................23.个性解放、主持风格多元化..................................2二、网红现象与问题分析..............................................3（一）网红现象与分类............................................3（二）网红存在的问题与分析......................................41.内容低俗化................................................42.行业过度商业化............................................43.网红传播出现伦理失范......................................5三、规范网红行为,促进健康发展的途径.................................5（一）建立健全网红行业发展的法律与道德规范......................61.加强网红不良行为治理、建立清爽网络空间.....................62.建立网络法律制度、规范网红行为.............................63.建立网络行为道德规范、培养网红道德意识.....................6（二）加强网红培训与管理、培育优秀网红人才......................61.开办专业、培育人才........................................72.加强培训、提高素养........................................7（三）提高公民媒体素养，改善网红生存环境........................71.正确认识、合理利用互联网..................................72.正确认识、科学对待网红....................................73.加强评判、端正发展方向....................................7结语................................................................8参考文献............................................................9致谢...............................................................10II1绪论互联网技术正与人们方方面面的生活紧密融合，传统世界正在发生颠覆性的变革...
