SIMBA系列灶具上市计划Simbahobslaunchingplan--JZR(Y/T).2-EQ66X2JZR(Y/T).2-EQ66XLaunchPlan市场信息Marketmessage新产品BriefNewproductbrief上市投放计划Launchplan市场活动计划Marketactivityplan产品培训计划Producttrainingplan市场背景分析Background3MarketmessageBackground2003-2004燃气灶零售量月分布滚动趋势retailvolumetrendofhobin2003-2004TheKEYlaunchtimeforHOTareAugust&March.TheKEYlaunchtimeforHOTareAugust&March.台80000900001000001100001200001300001400001月2月3月4月5月6月7月8月9月10月11月12月2003零售量2004零售量4MarketmessageBackground2003-2004各品牌嵌入式市场占有率月分布滚动趋势retailvolumetrendofBIstylehobforbrandin2003-20040246810121416Romba7.988.859.118.29.329.2710.3610.0910.089.2810.2111.3911.0611.539.8410.1Haire6.347.016.365.435.335.45.886.066.265.896.927.778.557.568.57.71Sacon8.658.17.457.817.216.677.287.587.296.597.618.88.710.629.5810.49Fotile7.057.627.337.597.99.019.238.469.227.097.077.758.219.99.388.95Vantage10.2810.4410.9410.3312.1311.4811.3911.859.739.410.269.717.948.498.749.72Electrolux1.672.081.981.631.641.441.481.091.531.321.021.211.331.21Apr.in2003YMayJun.Jul.Aug.Sep.Oct.Nov.Dec.Jan.in2004YFeb.Mar.Apr.MayJun.Jul.5Marketmessage0%20%40%60%80%100%Oven0000000000000Buildin43444445454646464747474848Tabletop56565655555454545353535252Jun2003JulyAugSeptOctNovDecJan2004FebMarAprMayJun0%20%40%60%80%100%>14001%1%1%1%2%3%3%1200-14004%3%3%4%4%5%6%1000-12005%7%8%10%11%13%15%800-100035%35%34%33%31%31%29%<80055%55%54%53%52%49%48%2003Jun2003Aug.2003Oct.2003Dec.2004Feb.2004Apr.2004Jun.6MarketmessageBackground嵌入式燃气灶最畅销的十大品牌toptenbrandsofBIstylehobsRankingbrandretailvolumeshareretailvaluevalueshareunitprice1Vantage1191211.14592013410.874972Midea87148.1525253014.642903Sacon73136.84577407310.67904Haier70726.6137460016.885305Romba68766.43560147910.288156Fotile51254.79591640910.8611547Deyi30222.8316841623.095578Wanhe26952.527009111.292609Sakura25772.4122715484.1788110Yingxue19981.875578911.022797MarketmessageBackground嵌入式市场价格走势BIhobspricetrend50070090011001300Romba763754751809809817848865880868892894924970979952Haire720706702698695688686687666650654659675713710709Sacon762772785819817817853852860852877905882885921931Fotile1053105210731073107210591074107911141146119711931217122512201197Vantage713729731735752743755747776778805834815809812808Electrolux91694093392491793599497710031018106910621066Unitprice721715718713728724735738750738762783781810807794Apr.in2003YMayJun.Jul.Aug.Sep.Oct.Nov.Dec.Jan.in2004YFeb.Mar.Apr.MayJun.Jul.8MarketmessageBackground嵌入式燃气灶最畅销的十大型号toptenmodelsofBIhobsRankingBrandToptenmodelRetailvolumeVolumeshareRetailvalumeValumeshareUnitprice1RombaJZ(Y.R.T)2-705(X)20983.8815791633.677532RombaJZ(Y.R.T)2-909(X)13022.4113935493.2410703VantageJZ20Y(T.R)2-0013BX12872.3814034453.2710904HaireJZ(R.T.Y)2-Q30D12712.357369341.715805SakuraSCG-6663S10561.958642032.018186SaconQA-03-B8901.646030221.46787SaconQA-98-G38801.638501511.989668SaconQAS-25-L8671.69325362.1710769FotileJZ(Y.T.R)2-FZB7761.436546591.5284410FotileJZ(Y.T.R)2-FLG6581.226537091.529939MarketmessageBackground主要品牌嵌入式燃气灶产品组合ProductcombinationanalysisformainbrandDifferentRetailpricerange(Built-instyle)–JulyRetailPriceCNYRobamFotilesaconVantage1000-12001200-1400>1400800-1000600-800400-600Jul.11%26%11%5%47%7monthsProportionrisingProportiondecliningLittlefloworunflu...
