和其正凉茶质量分析报告《商品学》质量分析报告专业:市场营销目录1.商品名称··························································12.成分······························································13.品质······························································13.1和其正凉茶简介·················································13.2外观形态·······················································13.3商品的养护方法·················································13.4饮用中注意的事项···············································14.分类体系和商品目录················································15.商品的条形码······················································16.质量标第1页共21页准··························································27.商品检验··························································28.商品包装··························································38.1包装····························································38.2商标寓意························································38.3商标战略························································3和其正凉茶质量分析报告1、商品名称:和其正凉茶(草本植物饮料)2、成分。纯净水,白砂糖,仙草,甘草,鸡蛋花,布渣叶,菊花,金银花,夏枯草。3、品质:3.1、和其正凉茶依据民间传统配方,精选草本植物材料,采用现代科学方法精制而成,清火气、养元气、老少皆宜。3.2外观形态。和其正聪明的采用了“站在巨人肩膀上”的策略,一出手便以行业老大为对标者,用消费者非常熟悉的、与“王老吉”同出一辙的产品包装及设计,火红的包装,寻找的不是与其他产品一样别出心裁的想给消费者“眼前一亮”的感觉,而是反其道行之,让消费者觉得“似曾相识”,同样的红色,同样的黄字,让消费者感觉,去火凉茶都是这个包装。3.3商品的养护方法。保存于阴凉干燥处,避免阳光直射,避免低温冻结,宜冷藏不宜冷冻,若有沉淀物为植物天然成分,第2页共21页并无品质问题。冷热皆宜,开启后须冷藏并尽快饮用,保质期12个月。3.4饮用中的注意事项。脾胃虚寒、肠胃湿滞的人群、贫血及经期妇女、儿童及体弱的老人都不宜饮用。健康人饮用凉茶也要适可而止,每天喝一瓶为宜,不要早上喝,宜下午喝。常在空调房里的白领体质偏阳虚,不宜“畅饮”。无论是凉茶、冰爽茶、还是乌龙茶,喝茶最好是温凉的,冰镇凉茶易损伤胃肠。空腹喝凉茶会冲淡胃液,不利于消化。4、分类体系和商品目录:4.1《商品名称及编码协调制度》简称“协调制度”,又称“hs”,它除了用于海关税则和贸易统计外,对运输商品的计费、统计、计算机数据传递、国际贸易单证简化以及普遍优惠制税号的利用等方面,都提供了一套可使用的国际贸易商品分类体系。在现实工作中,为了适用于海关监管、海关征税及海关统计,需要按照进出口商品的性质、用途、功能或加工程度商品...