基于AHP的大润发O2O模式配送服务商选择研究摘要运作O2O模式是传统零售企业在面临电商时代到来最好的转型方法，大润发作为零售龙头企业顺应发展引入O2O模式，而配送服务商选择是大润发O2O模式运营的关键环节，它对超市所在供应链上的整体绩效都会产生影响。是以，大润发需要对其O2O模式配送服务商进行现状分析问题研究，并依据自身的发展和需求及商品的配送特点建立配送服务商评价指标体系。本文运用层次分析法为大润发研究选择O2O模式配送服务商建立模型，并且赋予各影响要素权重，计算出最适合大润发O2O模式的配送服务商。本文在联系大润发O2O的运作模式的基础上，指出了在具有大润发特色的O2O模式下物流配送的模式和特征，分析了大润发O2O模式下配送服务商的现状和问题，并对O2O模式下大润发配送服务商选择进行了探讨。以假设模型选择出理论上的最佳配送服务商。【关键词】大润发；O2O模式；配送服务商；层次分析法；ResearchontheSelectionofDistributionServiceProviderforRT-MartO2OModelBasedonAHPAbstractOperationO2Omodelisthetraditionalretailenterpriseinthefaceoftheelectricitybusinesserabesttransformationmethod,rt-martasretailleadingenterprisestodevelopintoO2Omode,anddistributionserviceproviderselectionisakeylinkintheprocessofrtmartO2Omodeoperation,ittothesupermarketcaninfluencetheoverallperformanceofsupplychains.Is,rt-martneedO2Omodedistributionserviceprovidertoitsquestionresearchpresentsituationanalysis,accordingtoitsdevelopmentanddemandandthedistributioncharacteristicsofcommoditybuildingdistributionserviceproviderevaluationindexsystem.ThispaperUSEStheanalytichierarchyprocessforthestudyofthert-martselectO2Omodedistributionserviceprovidermodel,andgiveseachinfluencefactorweight,calculatethemostsuitableforrtmartO2Omodeofdistributionservices.Basedonthecontactrt-martO2Omodeofoperation,onthebasisofpointedoutinwithcharacteristicofrt-martO2Omodepatternsandcharacteristicsoflogisticsdistribution,analyzedthert-martO2Omodedistributionservicepresentsituationandproblems,andthert-martO2Omodedistributionserviceproviderselectionarediscussedinthispaper.Assumethatthemodelchoosesthebestshippingproviderintheory.[Keywords]Rt-mart;O2O;DistributionServiceProvider;AHP;目录一、绪论..................................................................1（一）研究背景、目的与意义.......................................................................................1（二）国内外研究综述...................................................................................................1二、大润发O2O模式配送服务商现状..................................................................................3（一）大润发简介...........................................................................................................3（二）大润发O2O模式配送运作现状..........................................................................3（三）O2O模式下大润发配送服务商现状...................................................................5三、大润发O2O模式下配送服务商存在的问题..................................................................6（一）配送服务商报价高...............................................................................................6（二）配送服务商配送时效慢.......................................................................................6（三）配送服务商服务水平低.......................................................................................7四、大润发配送服务商指标体系构建............................................................................
