“乡源味”正宗山里农村土特产创业计划书（2013年9月）11“乡源味”正宗山里农村土特产创业计划书目录导论...................................................................................................................................................2一，名称拟定...............................................................................................................................31名称：乡源味............................................................................................................................32主标题..........................................................................................................................................33主题..............................................................................................................................................34LOGO释义...............................................................................................................................35淘宝店铺和店面装修标牌.....................................................................................................36宣传口号.....................................................................................................................................37服务宗旨.....................................................................................................................................3二，市场环境分析.......................................................................................................................41社会环境现状............................................................................................................................42食品市场现状............................................................................................................................43政策环境分析............................................................................................................................44目标人群分析............................................................................................................................45土特产市场的现状分析.........................................................................................................5三，产品特点分析........................................................................................................................51地理环境分析............................................................................................................................52资源环境分析............................................................................................................................63工艺特点分析............................................................................................................................64产品特点分析............................................................................................................................6四，产品规划................................................................................................................................61产品分类.....................................................................................................................................62产品包装.....................................................................................................................................7五，经营思路及策略.................
