企业扩张动因分析[摘要]：随着市场经济的快速发展，企业的管理和生产突破了时间和空间的限制，商业化程度上升，企业之间的密切合作增多、分工更加细致，形成了相互依存的动态关系。在此背景下，企业的生存环境，复杂、不确定性增强，外部环境的复杂性和不确定性的企业扩张已经变得越来越大。为了寻求利益相关者的合作，共同应对环境的变化，企业积极寻求新的扩张模式，特许经营、内部营销等，在这些新的扩张模式运行中，由于功能的加强，结构多样化，文化冲突，使增加的变量时要考虑的元素变多，给企业的发展扩张造成新的问题，更加复杂的新趋势。原有企业扩张的相关理论是以还原论和确定论为依据的,已经习惯于以单一的、因果的、线性的、机械决定论的思维方式,但在面对当前复杂的现象和行为的企业扩张，仍然使用这个简单的方法和模型已经无法解释，不能解决当前企业面临的复杂问题的扩大。人们需要新的和更普遍的理论和方法，它可以更有效地分析问题，更接近现实世界中来解决这个问题。本文通过对企业扩张行为的动因进行全面的理论梳理，认为企业扩张行为并非是外生因素决定的，企业扩张行为的决定是内生性的，企业在竞争中的知识和能力的积累是企业扩张行为取得竞争优势的根本来源。[关键词]：企业扩张动因分析CauseanalysisofenterpriseexpansionAbstract:withtherapiddevelopmentofmarketeconomy,enterprisemanagementandproductiontobreakthroughthelimitationoftimeandspace,commercializedegreerise,theenterpriseclosecooperationbetweenthedivisionoflaborincreased,moredetailed,formedtheinterdependentdynamicrelationship.Underthisbackground,theenterprisesurvivalenvironment,complexity,uncertainty,complexityanduncertaintyofexternalenvironmentoftheenterpriseexpansionhasbecomemoreandmorebig.Inordertoseekstakeholdercooperation,jointlycopewithenvironmentalchanges,enterprisestoactivelyseeknewexpansionmode,franchising,internalmarketing,inthesenewexpansionmodeofoperation,becausethefunctionofstrengthening,structuraldiversification,culturalconflict,addvariablestoconsiderwhenelementsaremorevariable,totheenterprisedevelopmentofexpansioncausednewproblems,morecomplicatednewtrend.Theoriginalenterpriseexpansiontheoryisbasedonreductionismanddetermineonthebasis,havebeenaccustomedtosingle,causal,linear,mechanicaldeterminismthinkingway,butinthefaceofthecomplexphenomenonandthebehaviorofenterprisedilate,stillusingthissimplemethodandmodelhavebeenunabletoexplain,notsolvethecurrententerprisefacedwiththecomplexproblemofexpansion.Peopleneednewandmoregeneraltheoryandmethod,itcanmoreeffectivelyanalyzeproblems,closertotherealworldtosolvethisproblem.Thisarticlethroughtotheenterpriseexpansionbehaviorofthemotivationofcomprehensivetheoreticalanalysis,thinktheenterpriseexpansionisnotexogenousfactors,enterpriseexpansionbehaviordecisionsareendogenous,thecompetitivenessofenterprisesintheknowledgeandabilityofenterpriseistheaccumulationandexpansiontoobtainthefundamentalsourceofcompetitiveadvantage.Keywords:enterpriseexpansioncausesanalysis目录一、绪论.....................................................................................................................................5（一）研究背景.............................................................................................................5（二）国内外研究综述.............................................................................................6（三）研究内容及方法.............................................................................................7二、企业扩张概述...............................................................................
