目录1执行总结...................................................................................................41.1协会概述............................................................................................41.1.1协会名称：流浪动物之家.......................................................41.1.2运营网站：明光路52号......................................................41.2协会项目：........................................................................................41.3创业团队............................................................................................41.4市场分析............................................................................................51.5营销策略............................................................................................51.6风险分析............................................................................................52市场分析...................................................................................................62.1流浪动物救助的必要性....................................................................62.1.1流浪动物简介：.........................................................................62.1.2流浪动物现状简介：.................................................................62.1.3流浪动物的危害.........................................................................62.1.4国家对待流浪动物的政策.........................................................72.2公益组织实现稳定收入的必要性....................................................7电子商务网站策划书-流浪动物之家明光路52号---moving22.3目前较成功的相关网站分析............................................................73协会介绍：...............................................................................................93.1协会宗旨：........................................................................................93.1.1以商业化经营更好地进行公益活动：.....................................93.1.2以专业的团队更好地推广公益项目.........................................93.1.3以规范化组织更好地促进志愿活动.........................................93.2STP分析.............................................................................................93.2.1市场细分.....................................................................................93.2.2目标市场...................................................................................103.2.3市场定位...................................................................................123.3网站优势..........................................................................................133.3.1网站的公益性获得社会普遍认可：.......................................133.3.2集成化程度高：.......................................................................133.3.3趣味性增强：...........................................................................133.3.4稳定的收入来源：...................................................................133.3.5职业化的团队：.......................................................................133.3.6规范化的志愿行动...................................................................133.4市场前景预测..................................................................................144协会战略.....................................................................
