关于中小企业经营战略的思考摘要我国中小企业发展迅速,在我国经济发展中发挥越来越重要的作用,而中小企业要持续发展和壮大离不开企业战略正确定位及合理选择。本文结合国内企业的战略定位,对我国中小企业如何正确地进行战略定位,总结出企业战略定位的三大原则:着眼未来、突出特色、勇于创新。同时针对多元化战略还是单一化战略好这一业界争论不休的话题,本文尝试通过对多元化和单一化分析,到单一化的核心竞争力的构建,再结合我国的国情来分析中小企业持续发展的经营思路,期待对中小企业提供参考。关键词:中小企业;定位;核心竞争力;培育ABSTRACTherapiddevelopmentofChina'ssmallandmediumenterprisesinChina'seconomicdevelopmentplayanincreasinglyimportantrole.Andtothesustainabledevelopmentofsmallandmediumenterprisescannotbeseparatedfrombusinessstrategyandstrengthentherightlocationandareasonablechoice.Inthispaper,thestrategicpositioningofdomesticenterprises,smallandmediumenterprisesofChina'sstrategyofhowtocorrectlyposition,summedupthethreemajorbusinessprinciplesofstrategicpositioning:focusonthefuture,highlightingthecharacteristicsofinnovation.Atthesametime,diversificationstrategyforasinglestrategyoragoodtopicofdebateinthisindustry,thisarticleattemptstodiversityandasinglethroughtheanalysistoasinglecorecompetitivenessoftheconstruction,combinedwithChina'snationalconditionstoanalyzethesustainabledevelopmentofsmallandmedium-sizedthebusinessideas,lookforwardtoprovideareferenceforSMEs.KEYWORDS:Smallandmedium-sized;positioning;corecompetitiveness;cultivation目录1中小企业的战略定位......................................11.1着眼未来...........................................11.2突出特色...........................................21.2.1.填补空白........................................21.2.2走专业化之路....................................21.2.3特色经营........................................21.3敢于创新...........................................31.3.1战略分析要全面、客观...........................31.3.2.战略创新要有充分准备..........................31.3.3稳步进行战略创新...............................41.4经营范围稳步调整.................................41.4.1企业投资稳步增加...............................41.4.2.企业管理稳步变革..............................42多元化经营与单一化经营之比较...........................62.1资源利用的不同.....................................62.2所处的市场地位不同.................................72.3对管理者能力和管理机构设置要求不同.................73我国中小企业经营战略的选择.............................84中小企业如何培育核心竞争力.............................94.1对培育和提升核心竞争力进行战略规划.................94.2培育创新能力........................................94.3实施“专而精”的策略...............................104.4在企业管理方面,要尽快引入.........................104.5重视企业文化建设...................................115结束语.................................................116参考文献...............................................12改革开放的20多年是我国中小企业快速发展的时期,中小企业(尤其是个体企业和民营企业)在计划经济到市场经济转换过程中得以迅猛发展。据统计,1978到2004年,我国中小企业数由34700家猛增到360万家,个体工商户2800万家。从数量上看,中小企业个数占我国全部企业个数的99.9%,从贡献上看,中小企业创造的最终产品和服务的价值占我国GDP的58.5%,中小企业解决的就业占我国城镇总就业量的75%以上,中小企业提供的产品、技术和服务出口约占我国出口总值的68.3%,中小企业完成的税收占我国全部...