课题：基于4C理论谈窝窝团网的网络营销策略目录摘要...................................................................ⅠAbstract...................................................................Ⅱ前言.....................................................................1一、网络团购..............................................................2二、窝窝团概况............................................................3（一）窝窝团简介.......................................................3（二）窝窝团网络营销现状...............................................4三、窝窝团网的4C营销组合策略..........................................5（一）消费者策略........................................................7（二）成本策略..........................................................8（三）便利策略..........................................................9（四）沟通策略.........................................................10四、窝窝团网的网络营销的优势和劣势分析..............................10（一）窝窝团网络营销的优势.............................................10（二）窝窝团网络营销的劣势.............................................11五、窝窝团网络营销的建议...............................................12（一）创新抽奖形式.....................................................12（二）延伸服务空间.....................................................13（三）整合客户信息.....................................................13（四）自主组团.........................................................13（五）利用丰富的商家资源...............................................13（六）社交圈的传播.....................................................14结论......................................................................15致谢....................................................................16参考文献..................................................................17I基于4C理论谈窝窝团网的网络营销策略摘要随着21世纪信息科技的进步和时代的发展，我们的日常生活越来越离不开网络了。站在窝窝团以及行业的角度来说，大家越来越重视电子商务，电子商务也越来越普及了，所以网络营销这种最新的营销方式也渐渐地得到了大家的认可。这给传统的营销方式带来了很大的冲击力，也影响着企业的经营理念和营销方式。站在消费者的角度来说，很多人现在不只是上网查资料，很多时候都是在网上购物，所以现在的消费群对网络有很大的依赖性。整篇问斩是以策略规划的方向，将窝窝团作为主要对象，将市场网络营销理论为主要基础，针对窝窝团公司的发展方向、网络营销现状以及存在的问题实施了探讨和研究，制定了一个使窝窝团公司的网络营销可以有效地发挥其作用的关键决策，是建立一个长期的可行的与公司战略相匹配的网络营销策略。关键词：网络营销网络团购战略营销II英文摘要TalkaboutnetworkmarketingstrategyWoWoGroupnetworkbasedon4CtheoryAbstractWiththeprogressofthe21stcenturyinformationtechnologyandthedevelopmentofTheTimes,ourdailylifemoreandmoreinseparablefromthenetwork.Standingin'sgroupaswellastheindustry'spointofview,peoplepaymoreandmoreattentiontoe-commerce,e-commerceisbecomingmoreandmorepopular,sothenetworkmarketingthelatestmarketingalsograduallygainedrecognition.Thetraditionalwayofmarketingtobringverygreatimpact,alsoaffectstheenterprisethemanagementconceptandmarketing.Standingintheconsumer'spointofview,alotofpeopledon'tjustusetheInternet,nowalotoftimeinonlineshopping,sonowhasalottothedependenceofconsumersonthenetwork.ThisarticleisastrategicmarketingperspectivetoWowogr...
