房地产企业网络营销现状与对策研究摘要网络营销的发展给房地产企业带来了新的经营世界。它不仅影响房地产企业的营销，而且对企业的内部管理、经营过程乃至产品本身都产生了深远的影响。网络营销的优势在于缩短企业与消费者之间的距离，满足新形势下企业发展的需要，实现企业与消费者之间的双赢，使企业得以生存和发展。网络营销不仅是技术手段的革命，更是一场深刻的观念革命。本文以北京 A 房地产项目为研究对象，参考各种资料和书籍，运用文献研究法、案例跟踪、分析综合等多种方法，基于前人研究成果的基础上，结合北京房地产公司的发展现状与存在问题，从而为企业发展和市场的网络营销策略，及时解决在网络营销战略问题，进一步发展网络营销，改善买卖双方关系，提高网络营销的可信度。关键词：北京 A 房地产公司，网络营销，营销策略Research on current situation and Countermeasures of online marketing of real estate enterprisesAbstractThe development of network marketing brings new management world to real estate enterprises. It not only affects the marketing of the real estate enterprises, but also has a profound influence on the internal management, the operation process and even the product itself. The advantage of network marketing is to shorten the distance between enterprises and consumers, to meet the needs of enterprises under the new situation, and to achieve a win-win situation between enterprises and consumers, so that enterprises can survive and develop. Network marketing is not only a revolution of technological means, but also a deep ideological revolution.Based on the Hangzhou A real estate project as the research object, reference information and books, using the literature research, comprehensive analysis and other methods, case tracking, based on the results of previous studies, combined with the existing problems in the development of the status quo of Hangzhou Real Estate Company, and for the development of enterprises and the ma...
