题目黑龙江华彩建材科技有限公司营销策略研究要随着我国经济发展水平的日益提高，人们对装饰材料的选择变得越来越重视。通过本人在黑龙江华彩建材科技有限公司的实习工作，了解其经营状况，发现了其营销工作中存在一些问题，通过本文的撰写，希望为企业的营销工作提供一定的帮助，并为行业内其他企业提供一些借鉴。本文旨在以黑龙江华彩建材科技有限公司为例，了解黑龙江华彩建材科技有限公司的营销策略现状，找出其中存在的问题并提出相应的建议，有效的促进黑龙江华彩建材科技有限公司营销策略的制定及完善，完善企业的营销策略。关键词：黑龙江华彩建材科技有限公司；建材；营销策略AbstractWiththeincreasinglevelofeconomicdevelopmentinChina,peoplepaymoreandmoreattentiontothechoiceofdecorativematerials.ThroughmypracticeworkinHeilongjiangHuacaiBuildingMaterialsTechnologyCo.,Ltd.,Iunderstanditsoperationstatusandfindsomeproblemsinitsmarketingwork.Throughthewritingofthispaper,Ihopetoprovidesomehelpforthemarketingworkofenterprisesandprovidesomereferenceforotherenterprisesintheindustry.TakingHeilongjiangHuacaiBuildingMaterialTechnologyCo.,Ltd.asanexample,thispaperaimstounderstandthecurrentsituationofmarketingstrategyofHeilongjiangHuacaiBuildingMaterialTechnologyCo.,Ltd.,findouttheexistingproblemsandputforwardcorrespondingsuggestions,effectivelypromotetheformulationandimprovementofmarketingstrategyofHeilongjiangHuacaiBuildingMaterialTechnologyCo.,Ltd.,andimprovethemarketingstrategyofenterprises.Keywords：HeilongjiangHuacaiBuildingMaterialTechnologyCo.,Ltd;BuildingMaterial;MarketingStrategy2目录一、绪论.......................................................6（一）目的和意义.............................................................................................6（二）国内外研究现状.....................................................................................7（三）研究内容及研究方法.............................................................................7二、黑龙江华彩建材科技有限公司企业概况.........................7（一）理论基础.................................................................................................7（二）黑龙江华彩建材科技有限公司概述.....................................................8（三）经营现状.................................................................................................8（四）企业营销现状.........................................................................................81.STP现状.................................................82.产品策略现状.............................................93.价格策略现状..............................................94.渠道策略现状.............................................105.促销策略现状.............................................10三、黑龙江华彩建材科技有限公司营销环境分析....................11（一）外部环境分析.......................................................................................111.经济环境分析.............................................112.政治环境分析.............................................113.社会文化环境变化.........................................114.技术环境分析.............................................11（二）内部环境分析.......................................................................................121.公司内部环境.............................................122.消费者...................................................123.供应商..............................................
