目录中文摘要..........................................................................................................................................IAbstract........................................................................................................................................II一、时代城品牌与销售营销策划现状.........................................................................................1二、时代城的SWOT分析................................................................................................................2(一)优势分析......................................................................................................................21.综合性的规模优势........................................................................................................................22.品牌优势........................................................................................................................................2(二)劣势分析......................................................................................................................21.营销方式单一................................................................................................................................22.营销时间把握不好........................................................................................................................3(三)机会分析......................................................................................................................3(四)威胁分析......................................................................................................................3三、时代城五一劳动节营销策略.................................................................................................4(一)策划目标......................................................................................................................41、提升商场的形象与知名度................................................................................................42、提升品牌店铺的影响力....................................................................................................43、提升商场的销售业绩........................................................................................................4(二)策划时间......................................................................................................................4(三)策划内容......................................................................................................................41、品牌店实行全场六折促销日............................................................................................42、抽奖活动............................................................................................................................43、商场回馈消费者的神秘奖品............................................................................................54、学生促销队伍....................................................................................................................55、冠名赞助的旅游大奖........................................................................................................56、慈善义卖活动....................................................................................................................67、义演活动...