摘要会展业作为第三产业中的新兴产业，具有影响面广，关联度高，对于经济的带动能力强等特点。现今会展业是一个地区活力和发展潜力的体现，是不断增强地区辐射功能的战略选择。烟台市作为山东省的地级市，会展业也在不断的发展着，每年的会展举办数量都以近30％的速度递增。[1]但是在发展的过程中，也逐渐暴露出一些不足。本文首先介绍了烟台市会展业的概况。其次主要运用态势分析法，介绍了烟台市会展业发展的一些优势与劣势，机遇和挑战，最后对烟台市会展业的发展方向提出了一些建议。关键词：烟台市；会展业；发展现状；态势分析；对策AbstractExhibitionindustry,asanemergingindustryinthetertiaryindustry,hasthecharacteristicsofwideinfluence,highdegreeofcorrelationandstrongabilitytodrivetheeconomy.Theexhibitionindustryisanembodimentofthevitalityanddevelopmentpotentialofaregionandastrategicchoicetocontinuouslyenhancetheradiatingfunctionoftheregion.Asaprefecture-levelcityinshandongprovince,yantaiexhibitionindustryisalsodevelopingconstantly,withthenumberofexhibitionheldeveryyearincreasingbynearly30%.[1]however,intheprocessofdevelopment,somedeficienciesaregraduallyexposed.Thispaperfirstintroducesthegeneralsituationofyantaiexhibitionindustry.Secondly,thispaperintroducessomeadvantagesanddisadvantages,opportunitiesandchallengesofthedevelopmentofyantaiexhibitionindustrybyusingthesituationanalysismethod,andfinallyputsforwardsomeSuggestionsonthedevelopmentdirectionofyantaiexhibitionindustry.：KeyWords：Exhibitionindustry;Developmentstatusquo;Situationanalysis;countermeasures目录摘要.........................................................................................................................................IAbstract......................................................................................................................................II引言...........................................................................................................................................1一、烟台市会展业发展现状...................................................................................................1二、烟台市会展业发展态势分析.............................................................................................2（一）会展业发展优势.....................................................................................................21.地缘条件优越，交通便利.....................................................................................22.会展场馆与配套设备较先进.................................................................................23.旅游资源丰富，为会展业提供了旅游环境..........................................................3（二）会展业发展劣势.....................................................................................................31.会展专业人才不足..................................................................................................32.缺乏特色会展品牌..................................................................................................31.会展主办方资质参差不齐，知识产权存在问题...........................................4（一）会展业发展的机遇................................................................................................41.经济高速发展..........................................................................................................42.“一带一路”为烟台市发展带来的机遇....................................................
