提升裕元工业有限公司的国际竞争力的探讨摘要在国内经济实力不断增强的背景之下，我国已经成为了全球范围内的贸易大国之一，且每年进出口贸易量呈现为逐步增加的趋势，实现由贸易大国到贸易强国的转变也已经成为了国内外贸产业发展的全新目标。而就现实情况来看，虽然国内外贸产业发展形式一片大好，但就其根本而言，相较于发达国家仍然存在一定的缺陷，市场竞争力仍旧较为缺乏。在这一背景之下，国内制鞋企业在发展的过程中，不光有着历史与市场机遇，同时也需要面对来自国内市场与国外市场的竞争压力。本文通过对裕元工业有限公司当前在国际竞争现状的分析得出其国际竞争力不足，并指出了国际竞争力不足的种种原因，从而得出了提升裕元工业有限公司国际竞争力的对策。关键词：国际竞争；鞋业；挑战DiscussiononImprovingtheInternationalCompetitivenessofYueYuenIndustrialCo.,LtdABSTRACTWiththegradualestablishmentofChina'sstatusasabigtradingcountryontheworldmarket,theimportandexportvolumeofourcountry'sforeigntradeenterpriseshasbeenonarisingtrendyearbyyear.IthasbecomeanewconcernforChina'sforeigntradeindustrytobuildapowerfultradingcountry.AlthoughthedevelopmentofChina'sforeigntradeenterpriseshasshownathrivingscene,thecolorfulhalobehinditalsoreflectstheinferiorityofourforeigntradeenterprisesininternationalcompetitionandthelackofinternationalcompetitiveness.ThedevelopmentofChina'sshoeindustrynotonlyfacesararehistoricalopportunity,abroadermarketprospects,butalsofacesthedualcompetitionandchallengesbothathomeandabroad.BasedontheanalysisofcurrentsituationofinternationalcompetitionofYueYuenIndustrialCo.,Ltd.,Thispaperfindsthatitsinternationalcompetitivenessisnotenough,andpointsoutthereasonsforthelackofinternationalcompetitiveness.SoIgetthecountermeasurestoimprovetheinternationalcompetitivenessofYueYuenIndustrialCo.,Ltd.Keywords：InternationalCompetition;Footwearindustry;Challenges目录1绪论.............................................................11.1研究的目的和意义...................................11.1.1企业国际竞争力的概念.............................................................................................11.1.2研究企业国际竞争力的必要性...............................................................................11.2研究思路与方法......................................21.2.1文献资料法..................................................................................................................21.2.2实践调研法..................................................................................................................21.2.3总结归纳法..................................................................................................................22裕元工业有限公司的业务现状......................32.1我国制鞋行业现状.........................................................................................................................32.2裕元工业有限公司业务概述..................................................................................................33裕元工业有限公司国际竞争力不足存在的问题及原因.............................................................43.1国内环境的恶化......................................43.2品牌建设的缺乏......................................53.3低产品附加值..........................................54提升裕元工业有限公司国际竞争力的建议.....64.1布局东南亚的建议...................................64.2环保投资的建议................................................................................
