摘要负面新闻，指一些与现代社会所宣扬的正能量和一直以来所推崇的道德标准相冲突的事件以及反常现象。从1994年央视的《焦点访谈》和96年的《新闻调查》相继开播之后，在我国与敏感的社会问题有关的负面报道才慢慢收到大众的关注，一直到互联网时代的今天，与社会生活有关的负面新闻也一直存在。本文将从负面新闻的定义出发，综合运用调查分析法和文献分析法，通过调查网络受众对于负面新闻报道的关注度，进而对网络受众偏好负面新闻报道的原因以及受众负面新闻偏好所造成的影响进行分析，以期最终能够寻求降低负面新闻影响的办法。第一章介绍选题的研究背景与意义，内容与方法。第二章联系文献介绍负面新闻的基本定义和特征。第三章为选题的主要部分，从调查取证和分析结果两个方面佐证网络受众对于负面新闻报道的关注度。第四章则从媒体传播和受众心理等方面对网络受众偏好负面新闻的现象加以分析。第五章从影响的角度分析负面新闻所带来的消极影响以及如何降低负面新闻的影响。随着网络技术的发展和碎片化信息时代的到来，网络新闻开始慢慢因其独有的特色，以不可控的速度进入到受众视野，而渐渐成为受公众青睐的选择。笔者认为，网络新闻、网络受众都是当代社会必不可少的存在，也是一种相辅相生的存在，网络新闻平台若能以身作则，对所有新闻正常看待、合理安排，而媒体和网络受众能够提高自己的媒介素养，那么网络受众对于负面新闻的关注度自然不会居高不下，那么负面新闻的影响也会大大降低。关键词：网络受众；负面新闻；关注度；影响ABSTRACTNegativenews,referstoanumberofeventsthatareinconflictwithmodernsociety'spositiveenergyandmoralstandardsthathavelongbeenrespected.From1994,CCTV's"focus"and96yearsof"investigativejournalism"launchedafterthenegativereportsinourcountryandsensitivesocialproblemsgraduallyreceivedpublicattention,untiltheageoftheInternettoday,negativenewsaboutsociallifeandhasbeenthere.Thispaperstartsfromthedefinitionofnegativenews,comprehensiveuseofinvestigationanddocumentalanalysis,throughtheinvestigationofnetworkaudienceforthenegativenewsreportsoftheattention,toanalyzetheinfluenceandreasonofnetworkaudiencepreferencenegativenewsreportsandtheaudiencepreferencecausedbythenegativenews,inordertoseektoreducethenegativenewsaffectingtheway.Thefirstchapterintroducestheresearchbackground,significance,contentandmethod.Thesecondchapterintroducesthebasicdefinitionandcharacteristicsofnegativenews.Thethirdchapteristhemainpartofthetopic,fromtheinvestigationandevidencecollectionandanalysisoftheresultsofthetwoaspectsofthenetworkaudienceforthenegativenewscoverage.Thefourthchapteranalyzesthephenomenonofthenegativenewsofthenetworkaudiencefromtheaspectsofmediacommunicationandaudiencepsychology.Thefifthchapteranalyzesthenegativeimpactofnegativenewsandhowtoreducetheimpactofnegativenews.Withthedevelopmentofnetworktechnologyandtheadventofthefragmentationoftheinformationage,thenetworknewsbegantoslowlyintoitsaudiencebecauseofitsuniquecharacteristics,andgraduallybecomeapopularchoice.Theauthorthinks,networknews,networkaudienceiscontemporarysociety,isaconnectednetworknewsplatform,ifcansetagoodexampleforallthenormalnewsview,reasonablearrangement,andtheaudienceofmediaandtheInternettoimprovetheirmedialiteracy,thenthenetworkaudienceforthenegativenewsattentionwillnaturallynothigh,sotheimpactofnegativenewswillbegreatlyreduced.Keywords:Internetaudience;negativenews;attention;influence目录1绪论......................................................................................................................................51.1研究背景与意义............................................................
