银川市商业健身房发展现状及对策研究摘要在经济和社会快速发展的形势下，人们对健康的渴望越来越强烈，越来越多的人选择参加健身俱乐部。商业健身俱乐部越来越受欢迎。宁夏城市商业健身俱乐部运营现状进行研究的价值，展现在归纳出卓越商业经营性健身俱乐部运营管理成功经验，为其拟定相适应的市场推广战略，创造出新的锻炼方式和完善的服务理念。本文通过对银川市商业健身房发展现状及对策进行调查研究，银川市健身俱乐部教练员工作流动性较大，同时存在低龄化、高学历、性别比例失调的现象。教练员普遍对自己收入和待遇不够满意。在工作方面存在经验不足，不够专业和专一。同时有少数教练员存在对工作缺乏积极性和责任心的现象。也能够看出银川市健身俱乐部正处于起步阶段，管理制度不够完善，对教练员的任用和管理缺乏合理性和科学性，没有严格执行持证上岗的政策。这样的情况导致了健身会员对教练员的满意程度不高，从而影响到健身俱乐部的经济效益和日后发展。关键词：商业健身房；发展现状；对策AbstractWiththerapideconomicandsocialdevelopment,people'sdesireforhealthhasincreased,andmoreandmorepeoplehavechosentoenterfitnessclubs,inanenvironmentthatintegratesfitness,leisure,entertainmentandmakingfriends.Allcommercialfitnessclubsareundertheeyesofpeople.ThevalueofstudyingthepresentsituationofcommercialfitnessclubsinNingxiashowsthesuccessfulexperienceintheoperationandmanagementofexcellentcommercialfitnessclubs.Todevelopasuitablemarketingstrategy,createanewtrainingmethodandperfectserviceconcept,BasedontheinvestigationofthepresentsituationandcountermeasuresofthedevelopmentofYinchuanCity'scommercialgymnasium,thispaperfindsthatthecoachesinYinchuanCityhavemoremobility,lowerageandhighereducationalbackground.Genderimbalance.Coachesaregenerallynotsatisfiedwiththeirincomeandtreatment.Atthesametime,thereareafewcoacheswholackenthusiasmandresponsibilityfortheirwork.ItcanalsobeseenthattheLinfenfitnessclubisinitsinfancy,andthemanagementsystemisnotperfectenough.Theappointmentandmanagementofcoachesislackofrationalityandscience,andthereisnostrictenforcementofthepolicyofholdingcertificatesforposts.Asaresult,thefitnessmembers'satisfactionwiththecoachesisnothigh,thusaffectingtheeconomicbenefitsandfuturedevelopmentofthefitnessclub.Keywords:commercialgymnasium;Developmentstatus;Countermeasures目录银川市商业健身房发展现状及对策研究......................................................................................................1摘要................................................................................................................................................................1目录..................................................................................................................................................................3一、绪论..........................................................................................................................................................5(一）研究背景与选题意义.....................................................................................................................51.研究背景.......................................................................................................................................52.研究意义.......................................................................................................................................5（二）文献综述....................................................................................................................
