速卖通在国际市场发展战略研究摘要：世界速卖通是阿里巴巴开发的一个网络交易平台，它的主要作用是针对中国的销售商进行有针对性的、全面的销售策略的制定，帮助其实现经济效益的增长，通过下单、发货、付款等环节构建起一个完善的交易流程。本文主要是研究全球速卖通在国际市场发展的战略性研究，分析其国际市场业务的环境，利用SWOT分析进行深入了解，找出不足并提出相应对策建议。关键词：速卖通；国际市场；发展战略ResearchonAliexpressintheDevelopmentStrategyofInternationalMarket.Abstract:TheAliexpressisaninternationalnetworktradingplatformdevelopedbyAlibaba,itsmainpurposeisforChinesevendorstocarryouttargeted,comprehensivesalesstrategyinordertohelpthemachieveeconomicgrowth,throughtheorder,delivery,paymentandotherlinkstobuildasoundtransactionprocess.ThispaperistostudythestrategicresearchonAliExpressintheinternationalmarketdevelopment,marketanalysisenvironmentofitsinternationaltradeandbusiness,theuseofanin-depthunderstandingofSWOTanalysis,identifydeficienciesandproposeappropriatecountermeasures.目录摘要........................................................................I一、绪论...........................................................................................................................................1二、速卖通在国际市场业务的环境分析.....................................................................................2（一）宏观环境分析...................................................................................................................2（二）行业环境分析...................................................................................................................2（三）微观环境分析.................................................................................................................3（四）速卖通营运中存在的问题...............................................................................................4三、速卖通国际竞争战略的确定.................................................................................................5（一）SWOT分析..........................................................................................................................5（二）竞争战略的选择...............................................................................................................6（三）速卖通国际市场竞争战略的确定...................................................................................6（四）竞争战略的目标.............................................................................................................6四、速卖通国际市场发展竞争战略的实施...................................................................................7（一）低成本的市场渗透.........................................................................................................7（二）大力推广国际支付宝，解决出口退税问题.................................................................7（三）提高速卖通国际知名度.................................................................................................8（四）完善信用评价体系.........................................................................................................9五、结语...........................................................................................................................................9参考文献：........................................................................
