摘要现代物流业的发展就需要依托现代信息技术的支撑,它为物流业提供信息支持和保障，实现高效配送、精准配送，提高物流运输的速度，提高服务质量，但是中国邮政的信息化建设速度较慢信息网络不通，其主要表现在以下方面:首先,信息化水平低导致企业的整体运行效率较差，不能有效的配置资源。其次资源整合能力较弱导致配送能力不足。现代物流企业的发展是与时间赛跑的竞争，赢得了时间就赢得了主动。而中国邮政物流由于资源整合能力差配送能力和水平亟待提高。关键词：奖励旅游；实际案例；中青旅；旅游目的地ABSTRACTWiththegrowthofChina'spercapitaGDP,theoverallspaceofChina'stourismconsumptionmarkethasfurtherexpanded.Incentivetourismisconsideredtobethemostexpensivepartofthehigh-endtourismmarketduetoitslargescale,longtime,highgradeandlucrativeadvantages.Basedonthetheoryofincentivetravel,thispaperfirstlyintroducestherelevantperspectivesofCYTSincentivetourismdevelopment.ThispaperfirstgivesanoverviewofCYTSincentivetourism.Usingcaseanalysismethodandnetworksummarymethod,IFBhasasinglecontentofrewardtourismproductsinrewardtourism,andrelevanttalentscannotmeetMarketdemand,inadequatedomestictourismdestinationfacilities,andnarrowmarketforincentivetourismdevelopment,andproposetoaccelerateproductinnovationinresponsetotheaboveproblems;acceleratethetransferoftalentsthroughschool-enterprisecooperation,andlearnfromthedevelopmentofforeigntouristdestinationstoimprovethestatusofdomestictourismdestinationsBroadenthechannelsforproductpromotionandothercountermeasures,andprovideresearchwithcertaintheoreticalreferencevalueforthedevelopmentofincentivetravelforCYTS.Keywords:IncentiveTravel；actualcase；develop；vacationdestination目录摘要.............................................................IABSTRACT.........................................................I1奖励旅游概述....................................................11.1奖励旅游的概念.................................................................................................11.2奖励旅游的特征.................................................................................................11.2.1具有鲜明的企业文化特征..............................................................................11.2.2季节性不强......................................................................................................11.2.3规模大..............................................................................................................21.2.4旅游消费较为稳定..........................................................................................21.3奖励旅游开发研究的意义.................................................................................22中青旅奖励旅游的开发宗旨和优势分析............................................................32.1中青旅简介.........................................................................................................32.2中青旅奖励旅游的开发宗旨.............................................................................32.3中青旅奖励旅游优势分析.................................................................................32.3.1资源优势..........................................................................................................32.3.2行业优势..........................................................................................................42.3.3品牌优势......................................................................
