长影世纪城主题公园运营模式研究摘要近几年，主题公园的兴起已经成为全球旅游业发展的主要特征，诸多国家和地区纷纷致力于建设具有鲜明特点和吸引力的旅游产品，各种类型和规格的主题公园就成为城市发展旅游业的关键形式。事实证明，一个高水平的主题公园创造的经济效益是非常显著的，其能够增强区域旅游的辐射广度和深度，能够推动相关产业的发展，增强消费者的娱乐结构和程度，实现城市的可持续性发展。总之，主题公园有力地推动了城市旅游业的发展。电影主题公园是以电影作为鲜明特色的主题公园，高水平的技术手段、多元素的表现形式将电影元素一一呈现在消费者面前，依靠电影魅力吸引消费者，营造巨大的经济效益。对于电影产业而言，电影主题公园是电影产业链的重要环节拓宽了电影产品后期的价值节点，创造了巨大的物质和精神财富，有效地推动了电影产业的可持续性成长；对于城市而言，电影主题公园的发展有利于推动区域旅游业的发展，有利于优化区域产业结构，促进区域经济的升级和发展。因此，本文以长影世纪城作为电影主题公园的代表，深入地调查和分析长影世纪城现阶段的运营情况，尤其是对其宏观环境、行业环境以及自身的优劣势展开研究，找出该主题公园运营过程中存在的问题，并根据问题提出较具新意的发展对策，以提高长影世纪城主题公园的运营效率，增强其与社会发展、消费者需求的契合度，也为我国其他主题公园的可持续性发展提供理论借鉴和参考。关键词：主题公园；电影产业；长影世纪城；运营模式ABSTRACTInrecentyears,theriseofthethemeparkhasbecomeamajorfeatureoftheglobaltourismdevelopment,manycountriesandregionshavecommittedtobuildingwithdistinctivefeaturesandattractivetourismproducts,varioustypesandspecificationsofthethemeparkwillbecomeacityoftourismdevelopmentkeyform.Itturnsoutthatahighlevelofthemeparkcreatedbytheeconomicbenefitsareverysignificant,whichiscapableofenhancedradiationbreadthanddepthofregionaltourism,itispossibletopromotethedevelopmentofrelatedindustries,andenhancethestructureandlevelofconsumerentertainment,toachievesustainableurbandevelopment.Inshort,thethemeparkstrongimpetustothedevelopmentoftourisminthecity.Moviethemeparkbasedonmoviesasadistinctivefeatureofthethemepark,ahighleveloftechnicalmeans,manifestationsofthemulti-elementfilmelementspresentedonebyoneinfrontofconsumers,relyingoncharmofthefilmtoattractconsumers,andcreateahugeeconomicbenefits.Forthefilmindustry,themoviethemeparkchainisanimportantpartofthefilmindustry,andbroadenthevalueofproductslatemovienodes,creatingenormousmaterialandspiritualwealth,toeffectivelypromotethesustainablegrowthofthefilmindustry;andforthecitywords,developmentofthefilmthemeparkwillhelppromotethedevelopmentofregionaltourism,helptooptimizetheregionalindustrialstructure,upgradeandpromoteregionaleconomicdevelopment.Therefore,thispaperasarepresentativeofChangchunMovieWonderlandmoviethemepark,in-depthinvestigationandanalysisofoperationsChangchunMovieWonderlandstage,inparticularastudyofitsmacroeconomicenvironment,industryenvironmentandtheirownstrengthsandweaknesses,identifythethemeparkoperatorduringtheproblems,andthedevelopmentofmeasuresbasedonthemoreinnovativeissuesinordertoimproveoperationalefficiencyChangchunmovieWonderlandthemepark,andtoenhancetheirsocialdevelopment,fitconsumerdemand,butalsoforourothertopicssustainabledevelopmentoftheparktoprovidetheoreticalreferenceandreference.Keywords：Themepark;filmindustry;ChangchunMovieWonderland;operationmode目录摘要............................................................................................................................IABSTRACT....................................
