证券公司营销策略分析[摘要]本篇文章的主要针对我国证券经纪业务营销管理的内容进行研究，通过查阅相关的文献资料和自身在华福证券实习过后发现，在现在证券行业激烈的竞争情况下，大部分的证券公司主要都是依赖于营销经济业务来获得利润，其营销经济业务主要包括以下四种：投行业务，自营业务，经纪业务，资产管理业务；由于现在大部分证券公司主要运用经纪业务为主要的经营模式，这便导致大部分证券公司失去了其公司的独立性。因此当今经纪业务的发展对其证券公司的影响尤为重要。本文通过华福证券营销管理的模式以及结合自身实际情况得出的数据，分析后得出，客户的咨询、工作人员的服务质量和相关的证券公司内部控制的问题对于我国证券经纪业务营销管理是十分重要的。综上所述，本文通过对华福证券经纪业务营销管理模式的分析，针对其存在问题，对客户咨询、服务质量和内部控制提出的相关建议和意见，通过建立新的管理制度，提高对相关人员的技术要求等一系列措施来解决当前形势下我国证券公司存在的问题；希望本文对于华福证券经纪业务营销管理提出的看法能对证券公司管理模式等相关问题解决有所帮助。[关键词]证券经纪；证券公司；营销管理;证券营销Analysisonmarketingstrategyofsecuritiescompanies[Abstract]Thisarticlefocusesonthemarketingmanagementofthesecuritiesbrokeragebusinessinthestudy,throughaccesstotherelevantliteratureanditspracticeinHuafusecuritiesafterthediscovery,nowinthesecuritiesindustrycompetitionsituation,mostofthesecuritiescompaniesaremainlydependentonthemarketingbusinesstomakeaprofit,themainbusinessofmarketingeconomyincludingthefollowingfourtypes:investmentbanking,brokerage,proprietarybusiness,assetmanagementbusiness;becausenowmostofthesecuritiescompaniesmainlyusethebrokeragebusinessasthemainbusinessmodel,whichwillleadtoalargepartofthesecuritiescompanylostitsindependenceofthecompany.SothedevelopmentofthebrokeragebusinessonthecardIsthemostimportantsecuritiescompanies.ThispaperthroughHuafusecuritiesmarketingmanagementmodeandcombinedwiththeirownactualsituationthatdataanalysis,customerconsultation,theproblemsoftheinternalcontrolofstaffservicequalityandrelatedsecuritiescompanyforChina'ssecuritiesbrokeragebusinessmarketingmanagementisveryimportant.Tosumup,thispaperthroughtheanalysisofHuafusecuritiesbrokeragebusinessmarketingmanagementmodel,aimingattheproblemsofservicequality,customerservice,internalcontrolisputforwardandrelevantsuggestionsandopinions,throughtheestablishmentofanewmanagementsystem,aseriesofmeasurestoimprovethetechnicalrequirementsoftherelevantpersonneltosolvethecurrentsituationofourcountryTheexistingproblemsofsecuritiescompanies,Ihopethisarticle'sviewsonmarketingmanagementofHuafusecuritiesbrokeragebusinesscanhelptosolverelatedissuessuchassecuritiescompany'smanagementmode.[Keywords]securitiesbrokerage;securitiescompany;marketingmanagement;securitiesmarketing;目录1.绪论........................................................................................................................................................11.1研究背景......................................................................................................................................11.2研究意义......................................................................................................................................12.基本理论概述相关概念........................................................................................................................22.1证券市场相关理论概述..................................................................
