中小型电子技术企业制造模式研究——ZG公司OEM制造模式分析摘要近些年,随着电子产品、消费类电子产品市场越来越活跃,个性化要求越来越高,具有一定研发实力和技术创新能力的公司不断涌现,在产品创新、技术研发等方面有较高能力。同时,一些互联网企业和传统软件研发企业也涉足到硬件产品研发、制造。对于这些新兴企业,在产品开发阶段如何快速高效完成产品开发,在产品制造阶段,如何高速、稳定、高质量的交付产品,对这些新兴企业将是一个严峻的挑战。因此,对于这些中小型企业或互联网、软件开发企业,采用具体的开发模式和生产制造模式进行一些探索和研究具有重要的理论和现实意义。本文首先介绍了OEM的相关概念,以及OEM在我国的发展状况与发展趋势,再将OEM模式引入电子产品设计研发与生产制造行业,详细的分析了我国电子产品行业特点、竞争格局,以及OEM模式在我国电子产品设计研发、生产制造环节所起到的重要作用。然后借助盈亏平衡理论和产业链价值理论,分析和阐述了ZG公司采用OEM生产模式,对于新产品设计开发能力、产品品质、产品交付能力等方面带来的影响。同时,以ZG公司为例,分析了OEM模式给产品拥有方(OEM委托方)带来的技术外溢、资本积累、品质管控、快速交付能力等方面的效益。最后,阐述了通过OEM生产模式可能会面临的一些困难和风险,并提出应该如何防范可能会面临的困难和风险,以维护OEM合作关系,提高企业自身的核心价值、核心竞争力,提高企业的产品设计研发能力,创造更好的企业效益。关键词:制造模式,OEM模式,OBM模式,风险,企业核心竞争力AbstractInrecentyears,withtheelectronicproducts,consumerelectronicsmarketmoreandmoreactive,morepersonalizedrequirements,withacertainstrengthofresearchandtechnologicalinnovationcapabilitiescontinuetoemergeinproductinnovation,technologyresearchanddevelopmentandotheraspectsofhighcapacity.Atthesametime,someInternetcompaniesandtraditionalsoftwareR&Denterprisesarealsoinvolvedinhardwareproductdevelopment,manufacturing.Fortheseemergingenterprises,intheproductdevelopmentstagesuchasfastandefficientcompletionofproductdevelopment,intheproductmanufacturingstage,howhigh-speed,stable,high-qualitydeliveryofproducts,theseemergingenterpriseswillbeaseriouschallenge.Therefore,forthesesmallandmediumenterprisesortheInternet,softwaredevelopmententerprises,theuseofspecificdevelopmentmodelandmanufacturingmodelforsomeexplorationandresearchhasimportanttheoreticalandpracticalsignificance.ThispaperfirstintroducestheOEMrelatedconcepts,aswellasthedevelopmentofOEMinChinaandthetrendofdevelopment,thentheOEMmodelintotheelectronicsdesignanddevelopmentandmanufacturingindustries,adetailedanalysisofthecharacteristicsofChina'selectronicsindustry,thecompetitivelandscape,aswellastheOEMmodelInChina'selectronicproductdesignanddevelopment,manufacturingandmanufacturingsectorsplayedanimportantrole.Then,withthehelpofbreakeventheoryandindustrialchainvaluetheory,thispaperanalyzesandexpoundstheinfluenceofZGadoptingOEMproductionmodeonnewproductdesignanddevelopmentability,productqualityandproductdeliveryability.Atthesametime,takingZGcompanyasanexample,thispaperanalyzesthebenefitsofOEMmodetotechnologyowner,capitalaccumulation,qualitycontrolandquickdeliveryabilityofproductowner(OEM).Atlast,itexpoundssomedifficultiesandrisksthatmaybefacedthroughtheOEMproductionmode,andputsforwardsomesuggestionsonhowtopreventthedifficultiesandrisksthatmaybefacedinordertomaintainOEMcooperation,enhancethecorevalueandcorecompetitivenessoftheenterprise,Productdesignresearchanddevelopmentcapabilities,andcreateabetterbusinessefficiency.Keywords:Manufacturingmode,OEM,Risk,Corecompetitivenessofe...