台湾85度C品牌营销战略分析研究 工商管理专业VIP免费

题目:台湾85度C品牌营销战略对股价的影响摘要随着经济的发展，企业品牌成为市场竞争不可或缺的因素，对品牌的策略研究彰显出积极的现实意义。本文以近几年发展较快的快餐店典型代表——台湾85度为例探讨了企业的品牌策略，介绍了台湾85度的由来和发展历史；分析了其经营和投资特点，主要是意式咖啡、美式风格、蛋糕烘焙、五星服务，采用了直营连锁的发展模式，逐步做大做强。最后从台湾85度的分布和发展特点等方面，提出了企业打造经典品牌的有效途径。关键词：品牌营销策略台湾85度模式Title85degreesCbrandmarketingstrategyAbstractWitheconomicdevelopment,corporatebrandhasbecomeanindispensablefactorofcompetitioninthemarket,thestudyhighlightsthepositiveandpracticalsignificanceofthebrandstrategy.Recentyearsthedevelopmentoffasterfast-foodrestaurants,atypicalrepresentativeof85degrees-Taiwanasanexampleofthecorporatebrandstrategy,introducedthe85degreestheoriginandhistoryofthedevelopment;analysisofitsoperatingandinvestmentcharacteristics,mainlyespresso,Americanstyle,cakebaking,five-starservice,usingtheregularchainmodelofdevelopment,andgraduallybecomebiggerandstronger.Finally,from85degreesdistributionandcharacteristics,aneffectivewaytocreateaclassicbrand.Keywords：BrandmarketingstrategyTaiwan's85degreesMode目录摘要...................................................................................................................................IAbstract..............................................................................................................................II1研究背景........................................................................................................................12品牌营销战略相关概念解析........................................................................................22.1品牌的定义..........................................................................................................22.2品牌营销战略概述..............................................................................................23台湾85度概述及其发展现状......................................................................................33.1台湾85度概述....................................................................................................33.2台湾85度C品牌的发展现状............................................................................44台湾85度品牌运营中所面临的问题..........................................................................64.1台湾85度拥有众多的竞争对手........................................................................64.2急剧开设新店的投资压力巨大..........................................................................64.3台湾85度的多元化发展将面临一定的局限性................................................74.4内地市场品牌知名度有待提高...........................................................................75台湾85度品牌的战略决策..........................................................................................75.1品牌差异化竞争...................................................................................................75.2运用扎实稳健的品牌扩张策略..........................................................................85.3突出自身咖啡+烘焙的品牌特色........................................................................85.4引导内地顾客熟悉台湾85度............................................................................96结论.................