摘要本次可行性项综合分析是以住宅生活需求为依据，客观，合理的进行统一规划，不仅要在激烈的行业竞争中胜出，而且房地产项目必须尽最大可能的规避项目投资风险，通过准确的市场定位等相应的策略手段把风险降低且投资成本降到最低，故项目在建设前期的投资可行性就显得十分重要。本文首先阐述了房地产项目的可行性研究的概论和房地产项目可行性研究的基本理论及其研究方法，为麟德公馆项目可行性研究打好理论基础；然后叙述了中国近年来的房地产发展情况及趋势分析以及项目所城市在西安房地产发展的状况及预测，为项目做好市场分析研究，宏观政策分析，还有利弊因素。西安市经济状况分析；西安市房地产市场分析；房地产产品类型分析。然后结合自身的建设条件还有自然条件；项目市政配套条件；项目周边社区配套；周边主要竞争楼盘分析。紧接着以麟德公馆房地产项目进行SWOT分析，目标客户层的选择，购房项目分析，通过这几个方面的得出项目定位。通过规划设计方案和项目的节能和环保措施及项目进度安排确定投资估算和资金筹措并做出项目财务评价。这篇论文主要在查阅相关文献的基础上，首先对于可行性报告的一般程序做了相应的了解，然后结合西安麟德公馆的具体项目，进行相关预算和分析。关键词：可行性研究；投资估算；财务评价；不确定分析题目西安麟德公馆项目可行性研究报告的编制AbstractThefeasibilityprojectistocarryoutacomprehensivetechnicalandeconomicanalysisoftheconstructionprojectbeforemakinginvestmentdecisionsontheproject,anddemonstrateitinascientificway.Beforethedecisionoftheproject,comprehensiveanalysisisbasedonthedemandforresidentiallife,objective,reasonablemakeunifiedplans,notonlytowininthecompetitionintheindustry,andrealestateprojectsmustbeasmuchaspossibleavoidprojectinvestmentrisk,throughtheaccuratemarketpositioning,etc.Thecorrespondingstrategymeanstoreducetheriskandtominimizethecostofinvestment,therefore,intheearlystageoftheconstructionprojectinvestmentfeasibilityisveryimportant.Thisarticlefirstelaboratedtherealestateprojectfeasibilitystudyoftheintroductiontothebasictheoryandtherealestateprojectfeasibilitystudyanditsresearchmethods,forourGermanresidenceprojectfeasibilitystudylayatheoreticalfoundation;AndthendescribesthedevelopmentandtrendinrecentyearstherealestateinChinacitybyanalysisandprojectinxi'anrealestatedevelopmentsituationandforecast,domarketanalysisfortheprojectresearch,macropolicyanalysis,thereareadvantagesanddisadvantages.Analysisofeconomicsituationinxi'an;Xi'anrealestatemarketanalysis;Typeanalysisofrealestateproducts.Thencombinetheconstructionconditionofoneselfandnaturalcondition;Projectmunicipalsupportingconditions;Supportingthesurroundingcommunities;Analysisofsurroundingmaincompetitivebuildings.Then,SWOTanalysiswascarriedoutontherealestateprojectoflindemansion,thechoiceoftargetcustomerlayerandtheanalysisofthehousepurchaseproject,andtheprojectpositioningwasobtainedthroughtheseaspects.Determineinvestmentestimationandfinancingandmakeprojectfinancialevaluationthroughplanninganddesignschemeandprojectenergyconservationandenvironmentalprotectionmeasuresandprojectschedule.Byintegratingtheoryandpracticeresearch,thispaperillustratesthegeneralprocessofrealestateprojectfeasibilitystudy,ithelpsusavoidtheblindnessofdecision-makinginrealestatedevelopmentprocess,beclearonprojectpositioning,accuratetechnologyreasonablearrangementandcapitalbudget.Thispaperisofgreatpracticalsignificancetoguidethedevelopmentofrealestateprojectsinmeijugarden.Keywords:feasibilitystudy;Investmentestimation;Financialevaluation;Uncertaintyanalysis目录绪论............................
