校园文创产品设计—以安信工为例摘要文创产业近些年受到了人们的广泛关注，文创产品逐渐走进了人们的生活，促进了文化和经济的共同发展。大学校园作为人才培养的场所，有着浓厚的文化氛围，校园文创应该成为传播校园文化重要的一环。本文针对校园文创产品设计进行分析并对校园文创产品设计开发进行探索，希望通过文创产品的设计开发和文化品牌的打造达到传播安信工校园文化的目的，让一届一届学子通过这些文创产品更加热爱美丽的校园。关键词：校园文创；文创品牌；安信工TREEBUILDINGMOLDINGELEMENTALUNIONTYPEKINDERCHILDFURNITUREDESIGNABSTRACTRecently,culturalandcreativeindustryhasreceivedwideattentionfrompeople.Culturalandcreativeproductsgraduallyenterpeople'slife,andpromotethemutualdevelopmentofcultureandeconomy.Asaplacefortalentcultivation,universitycampushasthickculturalatmosphere,andcampusculturalandcreativeinductryshouldplayasignificantroleindisseminatingcampusculture.Thispaperanalyzesandexploresthedesignofcampusculturalandcreativeproducts,hopingtoachievetheaimofdisseminatingthecampuscultureofAnhuiInstituteofInformationTechnologythroughculturalandcreativeproductdesignanddevelopmentandculturalbrandcreation,andmakingeverystudentmorelovethisbeautifulschoolthroughtheseculturalandcreativeproducts.KEYWORDS:Campusculturecreation;Culturalandcreativebrand;Anhuiinstituteofinformationtechnology目录引言...................................................................................................................................-1-第1章文创产品概述...........................................................................................................-2-1.1文创产品的概念..............................................................................................................-2-1.2文创产品的出现和发展..................................................................................................-2-1.3文创产品的类型..............................................................................................................-2-1.3.1博物馆文创产品...........................................................................................................-2-1.3.2旅游类文创产品...........................................................................................................-2-1.3.3影视衍生类文创产品...................................................................................................-2-1.3.4企业文化类文创产品...................................................................................................-2-1.4本章小结..........................................................................................................................-3-第2章校园文创产品设计与品牌打造...............................................................................-5-2.1校园文创产品的概念......................................................................................................-5-2.2校园文创产品现状分析..................................................................................................-5-2.3校园文创产品设计与文创品牌打造的意义..................................................................-5-2.4本章小结..........................................................................................................................-6-第3章安信工校园文创产品设计.......................................................................................-7-3.1安信工校园文创产品设计的内涵构建.......
