新媒体电视节目发展特性及传播路径摘要：近年来，随着我国网络通讯技术特别是IP技术的迅猛开展,传统电视媒体正面临着来自各种新媒体的宏大冲击与应战。新媒体电视具有传统电视媒体所无法比较的传播优势：海量化的信息资源、传受双方的互动优化、受众收视的个性化满足以及信息传播与服务相联系等等。新媒体电视正凭仗这些得天独厚的传播优势逐步走入我们的日常生活，改动和影响着我们的收视特点和生活方式。论文分析新媒体电视的传播优势与开展途径。在总结前人分析成果的前提上，偏重从文献研究、内容研究和比照分析的角度入手，对新媒体电视的开展途径予以前瞻性研究。关键字：新媒体；电视节目；发展特性Abstract:Inrecentyears,withtherapiddevelopmentofChina'snetworkcommunicationtechnology,especiallyIPtechnology,traditionalTVmediaarefacinggreatimpactandchallengesfromvariousnewmedia.Newmediatelevisionhastheadvantagesofcommunicationthatcannotbecomparedbytraditionaltelevisionmedia:seaquantifiedinformationresources,interactionoptimizationbetweenthetwosides,individualsatisfactionofaudienceviewing,andinformationcommunicationandserviceconnection.Newmediatelevisionisgraduallyenteringourdailyliveswiththeseuniqueadvantagesincommunications,changingandinfluencingourviewingcharacteristicsandlifestyle.Thepaperanalyzestheadvantagesandwaysofdevelopmentofnewmediatelevision.Onthepremiseofsummarizingpredecessors'analysisresults,wewillfocusonliteratureresearch,contentresearch,andcomparisonanalysistoconductforward-lookingresearchonnewmediatelevisionchannels.Keywords:NewMedia;TVShows;DevelopmentFeatures目录引言.........................................................................................................................1一、当前的新媒体发展历程和趋势分析.............................................................1（二）问题分析..............................................................................................21.版权问题与低俗化................................................................................22.受众市场发育不全................................................................................33.内容来源单一有限................................................................................3（三）优势分析..............................................................................................41.传受双方的良性互动............................................................................42满足受众个性化需求............................................................................43.没有时间距离的异步传受....................................................................5二、新媒体电视的发展对传统电视节目的创新影响.........................................6（一）地级市电视媒体应加快融合与创新的步伐......................................6（二）二维码在节目互动中的应用..............................................................6（三）通过微信“摇电视”参与节目互动..................................................7（四）跨媒体微博互动直播..........................................................................7三、新媒体电视未来的发展方向.........................................................................8（一）全面构建实施台、报、网一体化的发展战略..................................8（二）推进制播分离制度..............................................................................8（三）将新媒体和传统媒体整合发展..........................................................81.推进媒介要素整合，促进“一...
