题目：我国商业银行发展移动支付的战略研究——以中国建设银行黄骅市支行为例中文摘要我国商业银行发展移动支付的战略研究——以中国建设银行黄骅市支行为例摘要：21世纪以来，互联网与金融实现了快速融合，移动支付用它全方位全天候的优势在全球范围内受到广泛欢迎。一方面，中国于2014年实现了移动支付标准的统一加上4G网络的大规模建成，给中国移动支付市场带来了新的生机变得日益繁荣；另一方面第三方支付和运营商金融牌照的颁发降低了政策的壁垒，以及第三方平台的迅速崛起更加剧了国内移动支付市场的竞争水平，给我国商业银行发展移动支付业务带来了新的挑战。本文通过大量研究国内外相关文献，运用SOT等方法，对我国商业银行发展移动支付业务的内外部环境进行分析，提出针对性的战略方向和建议，从而使商业银行的经营思维发生改变，推动其技术和服务的创新，提升其在移动支付市场中的竞争能力。关键字：商业银行移动支付战略发展竞争力毕业论文外文摘要TitleAStrategicStudyontheDevelopmentofMobilePaymentbyCommercialBanksinChina--TaketheHuanghuaBranchofChinaConstructionBankasanExampleAbstract:Sincethetwenty-firstCentury,theInternetandfinancehavebeenrapidlyintegrated,andmobilepaymenthasbeenwidelywelcomedworldwidewithitsfullrangeofall-weatheradvantages.Ontheonehand,Chineserealizedmobilelarge-scalebuiltaunifiedpaymentstandardand4Gnetworkin2014,themarkethasbroughtnewvitalitytobecomemoreprosperousforChinaMobiletopay;ontheotherhand,issuedbythethirdpartypaymentoperatorsandreducethefinanciallicensepolicybarriers,andtherapidriseexacerbatedthedomesticmobilepaymentmarketthelevelofcompetitioninthethirdpartyplatform,hasbroughtnewchallengestothedevelopmentofChina'scommercialbankmobilepaymentbusiness.Throughalotofresearchliteratureathomeandabroad,byusingtheSOTmethod,topayforthedevelopmentofChina'scommercialbanksMobileBusinessInternalandexternalenvironmentanalysis,putforwardthestrategicdirectionandsuggestions,sothatcommercialbanksbusinessthinkingchange,innovationandpromoteitstechnologyandimproveitsservices,inthemobilepaymentmarketthecompetitionability.Keywords:CommercialbankMobilepaymentStrategicdevelopmentCompetitivepower目录1.引言..............................................................11.1.研究背景与研究意义..........................................11.2.文献综述....................................................21.3.研究内容和研究目的..........................................31.4研究过程和方法...............................................32.移动支付的概述....................................................42.1移动支付定义.................................................42.2移动支付的分类...............................................42.3移动支付的商业模式...........................................53.中国建设银行发展移动支付业务的现状及环境分析.....................73.1中国建设银行支付业务及现状分析...............................73.2内部环境分析...............................................73.3外部环境分析................................................84SWOT分析........................................................104.1优势分析...................................................104.2劣势分析...................................................104.3机会分析...................................................114.4威胁分析...................................................114.5SWOT战略组合...............................................125.中国建设银行黄骅支行在移动支付业务中应当实施的措施...............135.1部门构成...................................
