我国文化贸易国际竞争力分析摘要文化产业是当今世界非常有前景的产业，并且成为了各国发展和增强国家软实力的重要方式。最近一段时间，全球文化市场的规模以全球GDP增长速度的两倍迅速增长，文化和文化贸易在整体经济中的地位迅速提高，超过了传统产业。在中国，具有5000多年灿烂的文明，传统文化产品的出口仍严重不足。在世界的主流文化市场，中国强大的文化产品和文化服务是稀缺的，和中国的文化正面临着被边缘化的威胁。因此，有必要对中国文化贸易现状和贸易竞争力状况进行分析，找出促进文化贸易可持续健康发展的对策。【关键词】文化产品贸易文化服务贸易贸易结构贸易竞争力AbstractTheculturalindustry,knownasthe"sunriseindustry"intwenty-firstCentury,hasbecomeanimportantwayforallcountriestodevelopandenhancethenational"softpower".Inrecentyears,thescaleoftheglobalculturalmarkethasgrownrapidlyatarateoftwotimestheglobalGDPgrowthrate,andthestatusofculturalandculturaltradeintheoveralleconomyhasrapidlyincreasedandexceededthetraditionalindustry.ForChina,whichhasasplendidcivilizationof5000years,theexportoftraditionalculturalproductsisstillseriouslyinadequate.Intheworld'smainstreamculturalmarket,China'sstrongculturalproductsandculturalservicesarescarce,andtheChinesecultureisfacingthethreatofmarginalization.Therefore,itisnecessarytoanalyzethecurrentsituationofChinesecultureandtradeandthesituationoftradecompetitivenessinordertofindoutthecountermeasurestopromotethesustainableandhealthydevelopmentofculturaltrade.Keywords:Tradeinculturalproducts；Tradeinculturalservices；Tradestructure；Tradecompetitiveness目录一、文化贸易概念的界定、分类和数据说明·······················(1)（一）文化贸易概念的界定·····························································(1)（二）文化贸易的分类······································································(1)（三）文化贸易的数据说明·····························································(1)二、中国文化贸易现状···································································(1)（一）中国文化贸易的总体发展情况···········································(1)（二）中国文化贸易的内外部贸易结构······································(2)（三）中国文化贸易的出口贸易结构···········································(2)（四）中国文化贸易的进口结构····················································(2)三、中国文化贸易国际竞争力分析···········································(5)（一）国际市场占有率······································································(6)（二）贸易竞争力指数······································································(6)（三）显示性比较优势指数··································································(7)（四）对称性显示性比较优势指数···········...
