WalMartEnglishIntroductionCourseware•OverviewofWallMart•StrategicanalysisofWalmart•DiscussiononWallMart'sbusiness•WallMart'ssocialresponsibility目录CONTENTS01OverviewofWallMartFoundingandEarlyGrowth01Walmartwasfoundedin1962bySamWaltoninRogers,Arkansas,andquicklyexpandedduetoitsfocusonlowpricesandwideselectionInternationalExpansion02Inthe1990s,WallMartBeganexpandinginternationally,withstoresinCanada,Mexico,andothercountriesToday,itoperatesinnumericalcountriesaroundtheworldE-commerceandTechnology03Inrecentyears,WallMarthasinvestedhealthine-commerceandtechnologyinitiatives,includingonlinegrocerydelivery,mobileapps,andelectronicshelflabelsCompanybackgroundanddevelopmentWalmartoperationsover10000storesworldwide,includingdiscountstores,supercenters,andneighborhoodmarkets,amongothersStoreCountThecompanyalsohasavastnetworkofdistributioncentersthathelpiteffectivelymoveproductsfromsupplierstostoresDistributionCentersWalmartisoneoftheworld'slargestretailers,withasignificantmarketshareinmanycountrieswhereitoperatesGlobalMarketShareGlobalpresenceanddistributionCustomerFocusWalmartisknownforitscustomercentricapproach,withastrongemphasisonimprovingexcellentserviceandlowpricesEmployeeEmpowermentThecompanyplacesahighvalueonemployeeempowermentandresourcesassociatestotakeownershipoftheirrolesandcontributiontothesuccessofthebusinessCommunityInvolvementWallMartiscommittedtogivingbacktothecommunitiesitservesthroughphilosophicalinitiatives,voluntariness,andsustainabilityeffectsCorporatecultureandvalues02StrategicanalysisofWalmartWallMartpositionsthemselvesasaonestopshopforallconsumerneeds,offeringlowpricesandawiderangeofproductsMarketpositioningWallMartcompeteswithotherlargeretailerssuchasAmazon,Target,andCostco,andusesitssizeandscaletoofferlowerpricesandawiderselectionCompetitionMarketpositioningandcompetitionEfficientsupplychainWalmarthasdevelopedaneffectivesupplychainsystemthatallowsittoofferlowpriceswhilemaintaininghighprofitsTechnologyinvestmentThecompanyhasinvestedintechnologysuchasRFIDtagsandautomatedinventorymanagementsystemstostreamlineitssupplychainoperationsSupplychainmanagementstrategyWallMarthasexpandeditse-commerceoperationsinrecentyears,offeringonlineshoppinganddeliveryservicestocustomersE-commerceexpansionThecompanyhasalsoexpandedinternationally,withstoresinmultiplecountriesaroundtheworldThisdiversificationhashelpedWallMarttooffsettheimpactofeconomicdownturnsinindividualregionsInternationalexpansionDiversifieddevelopmentstrategy03DiscussiononWallMart'sbusinessEfficientsupplychainmanagementWallMartoptionsadvancedlogisticsandsupplychainsystemstoreducecostsandimproveoperationalefficiency,enablingittoofferlowerpricestocustomersLeanoperationsThecompanyfocusesonstreamingitsoperations,minimizingwaste,andoptimizinginventorymanagementtoreducecostsandpassonsavingstocustomersPrivatelabelproductsWalmartintroducesitownprivatelabelbrands,whicharetypicallypricedlowerthancomparablebrandedproducts,toprovidecustomerswithfeasibleoptionswhilemaintainingprofitmarginsImplementationmethodoflowcoststrategy010203CustomercentricapproachWalmartprioritizescustomersatisfactionbyofferingawiderangeofproducts,conservativeservices,andapleasantshoppingexperience,bothinstoreandonlineDataanalyticsThecompanylevelscustomerdatatogaininsightsintoconsumerbehavior,preferences,andtrends,enablingittopersonalizemarke...
