新航标职业英语·综合英语预备级·学生用书Unit-3VIP专享VIP免费

Unit3OrganizationandCultureofaCompanyBackground1.CorporatecultureHumansaresocialbeings.Thisishowideasandbeliefsspread.Inanidealculture,peopledotherightthing,evenwhennoone’slooking.Notbecausethey’llbepunishedorrewardedbutbecauseit’stheculturallyacceptedthingtodo.Bottom-lineadvantagesofastrongcorporatecultureinclude:Motivation.Lowemployeeturnover/reducedpayrollcost.Attendance.Productivity.Creative/independentproblemsolving.Ethics.Personalaccountability.Enterprisevalue.2.DifferentdepartmentsinacompanyHRDepartment人力资源部R&DDepartment研发部PRDepartment公关部MarketingDepartment市场部FinanceDepartment财务部QualityControlDepartment质管部SalesDepartment销售部CustomerServiceDepartment客服部LogisticsDepartment后勤部PurchasingDepartment采购部ProductionDepartment生产部LegalAffairDepartment法务部ITDepartment信息技术部NetworkOperationalDepartment网络运营部AdministrationDepartment行政部SuggestedteachingplanItemsObjectivesSuggestedTimeGettingReadyTolearnthedifferentdepartmentsinacompanyandtheirbasicfunctions.10min.TextATogetageneralideaaboutGoogle’sorganizationcultureTomastertheimportantexpressionsandstructuresinthetextandbeabletoapplytheminpractice80min.LanguageFocusTohaveagoodcommandofthecorevocabularyandstructuresinTextA45min.TolearntousepossessivesTextBTohaveanoverviewofwhatmotivatesyouatworkandgetsomeinspiration45min.VocationalFocusTolearnsomebasicinformationaboutcompanyorganizationandthefeaturesofeachdepartmentTolearnhowtointroduceadepartmenttoothers90min.SkillFocus—ListeningandSpeakingTolearnthedifferencesbetweensomesimilarsoundsinEnglishTolearntoexpresscompanyrulesTopracticespeakingskills45min.SkillFocus—PracticalWritingTolearnhowtodescribepeople,usingpossessives40min.PracticalLearningTogetfamiliarwithdifferentjobsindifferentdepartments5min.GettingReady1.Havethestudentsthinkaboutthequestions—Whatdepartmentsdoyouknowinacompany?Whataretheirbasicfunctions?Givesomehintsifnecessary.(2min.)2.Havethestudentscompletethesentencesaccordingtotheirunderstanding.(4min.)3.Havethestudentslistentotherecordingandchecktheiranswers.(4min.)ListeningScriptsofGettingReady1.TheSalesDepartmentsellstheproducts.2.TheProductionDepartmentmanufacturestheproduct.3.TheITDepartmentisinchargeofthecomputersystems.4.TheMarketResearchDepartmentfindsoutwhatpeoplewillbuy.5.TheCustomerServiceDepartmentdealswithquestionsandcomplaints.6.TheR&DDepartmentresearchesanddevelopsnewproducts.7.TheLogisticsDepartmentstoresanddeliverstheproducts.8.ThePRDepartmentisresponsiblefortheimageofthecompany.9.TheMarketingDepartmentadvertisestheproducts.10.TheQualityControlDepartmentcheckswhethertheproductsaregoodornot.11.TheFinanceDepartmentdealswithmoney.12.ThePurchasingDepartmentbuysmaterialsandequipment.13.TheHRDepartmentisresponsibleforemployingnewpeopleandtrainingthestaff.14.TheImportDepartmentbuysgoodsfromothercountries.15.TheExportDepartmentsellsproductstoforeigncountries.KeytoGettingReady1.Sales2.Production3.IT4.MarketResearch5.CustomerService6.R&D7.Logistics8.PR9.Marketing10.QualityControl11.Finance12.Purchasing13.HR14.Import15.ExportTextA1.Havethestudentsfirstlistentotherecordingofthenewwordsandexpressions,andthenhavethemreadthemaloudandgetfamiliarwiththeirmeanings.(10min.)2.Havethestudentslistentotherecordingofthetext,andreadthetextmorecarefullyanddotheexercisein“Understandingyourreading”.(25min.)3...