Unit11TheMediSectionⅤCommunicationWorkshop&CultureCorner&BulletinBoardⅠ.单句语法填空1．________(employ)isoneofthemajorproblemsofmoderntimes.2．Ifyougoahead________this，Iwon'tgiveyoutheslightesthelp.3．Thehailstonesdidalotofharm________thewatermelons.4．Theflightwasdelayed________(owe)totechnicalreasons.5．Theseraretigersare________(protection)byspeciallaws.【答案】1.Unemployment2.with3.to4.owing5.protectedⅡ.单句改错1．Ifyouthinkyoucansolvetheproblem，goaheadwith._________________________________________________________________2．Thereisnoharminwritedownyournameontheform._________________________________________________________________3．Hespokeendlessly，andIhadnochancetodisturb._________________________________________________________________4．IowetoyouthatIhavebeensosuccessful._________________________________________________________________5．Nomatterhowyoudo，neverloseheart._________________________________________________________________【答案】1.去掉with2.write改为writing3.disturb改为interrupt4.owe后加it5.how改为whatⅢ.完成句子1．不管他工作多努力，就是得不到提升。____________________________，hecannotgetapromotion.2．一个守时的人总是想把事情提前做好。Apunctualpersonalwaysfinisheseverything__________________________.3．他说出他的想法并无恶意，可是人们并不喜欢这种做法。He______________________________，butpeopledon'tlikeit.4．她把她的财富归功于辛勤的工作和好运气。She________________hardworkandgoodluck.5．我们总要设法去那里的，乘船也好，用其他方式也好。We'll________________，byboatorotherwise.【答案】1.Nomatterhowhardheworks2.aheadoftime3.meansnoharmbysayingwhathethinks4．owesherwealthto5.gettheresomehowⅣ.阅读理解ATheappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample,someadvertisershaveappealedtopeople'sdesireforbetterfueleconomyfortheircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage.Someoftheproductswork.Othersareworthlessandawasteofconsumers'money.Sometimesadvertisingisintentionallymisleading.Afewyearsago,abrandofbreadwasofferedtodieterswiththemessagethattherewerefewercaloriesineveryslice.Itturnedoutthatthebreadwasnotdietetic,butjustregularbread.Therewerefewercaloriesbecauseitwasslicedverythin,buttherewasthesamenumberofcaloriesineveryloaf.Onthepositiveside,emotionalappealsmayrespondtoaconsumer'srealconcerns.Considerfireinsurance.Fireinsurancemaybesoldbyappealingtofearofloss.Butfearoflossistherealreasonforfireinsurance.Thesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsuranceplansaswellasthemessageintheads,theywillbenefitfromtheadvertising.Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportantenoughtojustifybuyingit?Advertisingisintendedtoappealtoconsumers.Butitdoesnotforcethemtobuytheproduct.Consumersstillcontrolthefinalbuyingdecision.【语篇解读】广告的吸引力有积极影响也有消极影响，但买不买商品最终决定权在消费者手中。1．Advertisingcanpersuadetheconsumertobuyworthlessproductsby________.A．stressingtheirhighqualityB．convincinghimoftheirlowpriceC．maintainingabalancebetweenqualityandpriceD．appealingtohisbuyingmotives【解析】推理判断题。从第一段看出，广告能说服人购买没有价值的产品就是因为它能投其所好，...
