网络广告应用研究分析 工商管理专业VIP专享VIP免费

摘要当前互联网技术的不断发展和深入，网络广告的应用也逐步变得广泛和普及研究网络广告的应用对于激活市场经济活力有一定意义。本文首先介绍当前的一些主要类型的网络广告并介绍了这些广告的主要特点以及应用领域，之后通过相关数据说明了当前国内外网络广告的现状，以及当前我国网络广告应用方面出现的相关问题，深入探讨网络广告问题的根源，通过借鉴国外在相关问题上的相关做法和经验，结合自身认识提出相关对策，最后对网络广告以后的发展趋势做了分析。本论文中主要通过查阅网络文献以及相关领域的论文，结合自身经验最终完成本论文。关键词：网络广告；互联网技术；发展趋势ABSTRACTWiththecontinuousdevelopmentanddeepeningofInternettechnology,theapplicationofonlineadvertisinghasgraduallybecomewidespreadandpopular.Researchontheapplicationofonlineadvertisinghascertainsignificanceforactivatingthevitalityofmarketeconomy.Thisarticlefirstintroducessomeofthemajortypesofonlineadvertisingandintroducesthemainfeaturesandapplicationareasoftheseads.Afterthat,itdiscussesthecurrentstatusofonlineadvertisementsathomeandabroad,andtherelatedproblemsintheapplicationofonlineadvertisinginChina.Roots,throughlearningfromrelevantpracticesandexperiencesinrelatedissuesabroad,combinedwiththeirownunderstandingofrelatedcountermeasures,andfinallyanalyzedthedevelopmenttrendofonlineadvertising.Inthisdissertation,thispapermainlycompletesthisdissertationbyreferringtoonlineliteratureandrelatedfieldpapersandcombiningtheirownexperience.Keywords:Internet；advertising；technology；Development；trend目录前言.............................................................11网络广告的类型...................................................21.1文字链接广告...............................................21.2网页广告...................................................21.3弹出式广告.................................................21.4在线游戏广告...............................................21.5电子邮件广告...............................................21.6分类广告...................................................21.7墙纸式广告.................................................31.8按钮式广告.................................................31.9视频广告...................................................31.10动态网幅广告..............................................32国内外网络广告的现状.............................................42.1中国网络广告的现状.........................................42.2国外网络广告的现状.........................................52.3国内外网络广告的对比.......................................52.3.1发展观念不同..........................................52.3.2投放精准度不同........................................52.3.3关注焦点不同..........................................63当前中国网络广告出现的问题.......................................73.1网络广告市场体制不健全,无法促使经济繁荣..................73.2虚假广告让网络广告产生负面效应............................73.3传播色情内容,污染文化环境.................................73.4网络广告监管缺失...........................................83.5网络技术落后，网络广告的表现力还不够丰富..................83.6网络广告行业从业者法律意识淡薄，唯利是图..................83.7网络广告骚扰现象严重.......................................83.8造成此类问题的原因分析.....................................84网络广告的发展对策..............................................104.1国内外的相关经验.....................................