提升我国百货商店核心竞争力的对策探讨——以银泰百货为例 工商管理专业VIP免费

提升我国百货商店核心竞争力的对策探讨——以银泰百货为例摘要随着市场结构的日趋完善，百货商店面对着多元化零售业态、外资零售企业以及电子商务等诸多外界挑战，再加上自身机制的弊端，我国百货商店发展陷入困境。面对这一问题，本文首先对所涉及到的理论内容进行了解释，包括百货商店核心竞争力的概念内涵、特性、作用以及百货商店的核心竞争力构成要素及创建构架。再通过银泰百货提升核心竞争力的成功经验，并根据理论分析总结出百货商店需从企业文化、服务质量、组织管理、价值链优化、品牌建设、电商化六个方面提升核心竞争力。关键词：百货商店；核心竞争力；零售业；对策ResearchoftheStrategyofImprovingtheCoreCompetenceofDepartmentStoresTakeIntimeDepartmentStoreasanExampleAbstractAsthemarketstructureisbecomingmorecomplete，departmentstoresareconfrontedwiththechallengesfromdiversifiedretailformats，foreign-investedretailenterprisesandelectroniccommerce.Togetherwiththedisadvantagesofitsownmechanisms，thedevelopmentofdepartmentstoresinChinaisinadilemma.Inordertosolvethisproblem，thispaperfirstelucidatestheconceptofcorecompetenceandexplainsthetheoreticalcontentinvolvedinthispaper，whichshowsanemphasisontheconnotation，characteristicsandfunctionofretailingandthoseofcorecompetenceofdepartmentstores.Thispaperalsoanalyzesthefactorsandtheframeconstructionofthecorecompetenceofdepartmentstores.ThenitisfollowedbythedemonstrationoftheexampleofIntimeDepartmentStoreGroup，whichpromoteitscorecompetencesuccessfully.Atlast，itisconcludedthatdepartmentstoresshouldimprovetheircorecompetencefromenterpriseculture，servicequality，organizationalmanagement，valuechainoptimization，brandconstructionandE-commercializationaccordingtotheanalysisofthetheory.KeyWords:departmentstore；corecompetence；retailtrade；strategy目录摘要-----------------------------------------------------------------------------------------------1Abstract-----------------------------------------------------------------------------------------Ⅱ目录----------------------------------------------------------------------------------------------Ⅲ一、绪论-----------------------------------------------------------------------------------------1（一）研究背景及意义------------------------------------------------------------------------1（二）文献综述---------------------------------------------------------------------------------2（三）研究方法及创新之处------------------------------------------------------------------3二、百货商店核心竞争力理论概述---------------------------------------------------------4（一）百货商店核心竞争力------------------------------------------------------------------4（二）百货商店核心竞争力的特性---------------------------------------------------------4（三）百货商店核心竞争力构成要素------------------------------------------------------5（四）百货商店核心竞争力创建架构------------------------------------------------------5三、百货商店的发展现状与存在问题------------------------------------------------------7（一）百货商店发展现状分析---------------------------------------------------------------7（二）百货商店发展存在的问题------------------------------------------------------------8（三）百货商店发展机遇--------------------------------------------------------------------10四、银泰百货核心竞争力研究---------------------------------------------------------------12（一）银泰百货简介-------------------------------------------------------------...