：手机销量影响因素分析目录摘要............................................................3Abstract............................................................5一、绪论...........................................................6（一）研究背景与研究目的...........................................6（二）国内外研究现状...............................................6二、手机销售现状以及影响因素系统建模...............................7（一）手机行业目前销售现状.........................................7（二）湖南地区三星手机促销模式.....................................81.节假日促销.......................................................82.主题性促销.......................................................83.常规性促销.......................................................9（三）三星手机在湖南地区销售情况以及影响指标分析...................91.专区硬件投入.....................................................92.人力投入.........................................................93.活动投入.........................................................9三、研究样本及销量影响因素指标选取................................10（一）研究样本的选取..............................................10（二）销量影响因素的指标选取......................................11四、基于SPSS多元线性回归的手机销量影响因素分析系统构建...........12（一）多元线性回归理论............................................121.多元线性回归分析定义.............................................122.多元线性回归分析运用............................................133.多元线性回归模型及矩阵表示......................................13（二）基于多元线性回归的手机销售影响因素分析系统建立........141.基于多元线性回归的手机销售影响因素分析系统流程图................142.数据样本的划分与归一化处理......................................15三、手机销售影响因素分析..........................................17结论与展望.........................................................18文献参考...........................................................19致谢............................................................20摘要在我国智能手机已经成为市民生产生活的必需品，所以手机销售进入了十分激烈的市场竞争环节，为了增加自身企业手机销量，每个企业内部都在线上线下做战略部署规划，呈现了一片“红海”景象，每个品牌手机都根据自身优势进行了市场配合的占领，但这并不是意味着手机市场销量是固定的，而是随时变化的。本文力求找出市场上手机销量影响存在的原因，经过对于市场存在的影响销售因素进行逐一分析选取，使用统计学与SPSS软件进行系统性预测，依照统计学建设预测销量影响分析系统。希望可以在理论层面上帮助手机生产商进行手机销售正确决策。关键词：SPSS；销量影响；战略部署AbstractInourcountry,smartphoneshavebecomethenecessitiesofproductionandlifeofcitizens,sotheyhaveenteredaveryfiercemarketcompetitiontoease.Inordertoincreasethesalesofmobilephonesintheirownenterprises,eachenterprisehasmadestrategicdeploymentplansonlineandoffline,presentinga"RedSea"scenario.Eachbrandofmobilephoneshasoccupiedthemarketaccordingtoitsownadvantages,butthisdoesnotmeanthat.Mobilephonemarketsalesareregulated,butchangeatanytime.Thispapertriestofindoutthereasonsfortheinfluenceofmobilephonesalesinthemarket.Afteranalyzingandchoosingtheinfluencingfactorsofmobilephonesalesinthemarketonebyone,weusestatisticsandSPSStosystematicallyforecast,andbuildthesystemofpredictingsalesimpactanalysisaccordingtostatistics.Itishopedthatitcanhelpmo...
